Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Senior Manager, Marketing Analytics owning AI-driven campaign, attribution, funnel, and pipeline measurement. Helping Optro’s enterprise GRC SaaS platform optimize marketing investment and growth.
Responsibilities
- Own end-to-end marketing performance measurement across campaigns, channels, and programs from first touch through closed-won revenue
- Build, maintain, and improve attribution and funnel models used for budget allocation
- Communicate model assumptions and limitations to stakeholders
- Apply machine learning and LLM-based approaches to propensity scoring, pipeline forecasting, channel mix optimization, and anomaly detection
- Build AI-assisted insight generation for automated "what changed and why" analysis
- Evaluate, pilot, and scale AI capabilities in marketing and analytics tooling
- Make build-versus-buy recommendations based on measured impact
- Set standards for responsible AI use, including output validation, assumption documentation, drift monitoring, and data-handling partnership with Security and Legal
- Partner with Demand Generation and Events to set targets, forecast pipeline contribution, and track performance
- Design and maintain dashboards and self-serve reporting
- Own the marketing data stack, including Salesforce, marketing automation, and downstream warehouse tables
- Partner with Marketing Operations and Data Engineering on data quality and instrumentation
- Deliver executive-level analysis and readouts for QBRs, board materials, and annual planning
- Develop budget scenarios and ROI cases for new investments
- Raise analytical standards through mentorship, documentation, and clear presentation practices
- Report into Marketing Operations and support the full marketing organization
Requirements
- 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function
- At least 2 years leading analysts, cross-functional projects, or both
- B2B SaaS experience strongly preferred
- Deep, hands-on SQL skills, including independently pulling, joining, and validating data
- Demonstrated ownership of B2B funnel and attribution measurement
- Experience building or substantially rebuilding a multi-touch attribution or pipeline model
- Hands-on experience applying machine learning or AI to a business problem, including propensity or lead scoring, forecasting, segmentation, or automated insight generation
- Clear judgment on when a model is appropriate
- Exposure to ABM platforms such as 6sense or Demandbase, or to media mix modeling and incrementality testing at scale
- Fluency with Salesforce, a marketing automation platform such as Marketo or HubSpot, and a BI tool such as Tableau, Looker, or Power BI
- Strong executive communication skills
- Partnership with marketing ops, demand gen, sales ops, and finance
- Experience with dbt, Python or R, and a cloud data warehouse such as Snowflake, BigQuery, or Redshift is nice to have
- Experience supporting an enterprise, multi-product go-to-market motion is nice to have
- Experience building with LLM APIs or AI-assisted analytics tooling is nice to have
- Background checks are required
- Must be legally authorized to work in the country where the job is based
Benefits
- Competitive compensation & bonus program
- $200/mo (USD) LYBL benefit for anything that enhances your life
- Comprehensive employee health and life insurance coverage
- Statutory vacation + Flexible vacation
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers
- Career opportunity at a fast-growing SaaS company
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