Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Senior Manager applying AI and marketing analytics to optimize campaign performance, attribution, and pipeline forecasting. Supporting Optro’s AI-powered GRC platform growth through dashboards, insights, and ROI analysis.
Responsibilities
- Own end-to-end marketing performance measurement across campaigns, channels, and programs from first touch through closed-won revenue
- Build and improve attribution and funnel models used for budget allocation, communicating assumptions and limitations
- Apply machine learning and LLM-based approaches to propensity scoring, pipeline forecasting, channel mix optimization, and anomaly detection
- Build AI-assisted insight generation for automated “what changed and why” reporting to marketing leaders
- Evaluate, pilot, and scale AI capabilities in marketing and analytics tools; make build-versus-buy recommendations
- Establish responsible AI practices, including output validation, assumption documentation, drift monitoring, and coordination with Security and Legal
- Partner with Demand Generation and Events teams on targets, pipeline forecasts, and performance tracking
- Design and maintain dashboards and self-serve reporting
- Own the marketing data stack analytics, including Salesforce, marketing automation, and warehouse tables
- Deliver executive analysis and readouts for QBRs, board materials, and annual planning, including budget scenarios and ROI cases
- Raise analytical standards through mentorship, documentation, and presentation guidelines
Requirements
- 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function
- At least 2 years leading analysts, cross-functional projects, or both
- B2B SaaS experience strongly preferred
- Deep, hands-on SQL skills, including independently pulling, joining, and validating data
- Demonstrated ownership of B2B funnel and attribution measurement
- Experience building or substantially rebuilding a multi-touch attribution or pipeline model
- Experience applying machine learning or AI to a business problem, such as propensity or lead scoring, forecasting, segmentation, or automated insight generation
- Exposure to ABM platforms such as 6sense or Demandbase, or to media mix modeling and incrementality testing at scale
- Fluency with Salesforce, a marketing automation platform such as Marketo or HubSpot, and a BI tool such as Tableau, Looker, or Power BI
- Strong executive communication skills
- Partnership with marketing operations, demand generation, sales operations, and finance
- Background checks required
- Nice to have: dbt, Python or R, and a cloud data warehouse such as Snowflake, BigQuery, or Redshift
- Nice to have: experience supporting an enterprise, multi-product go-to-market motion
- Nice to have: experience building with LLM APIs or AI-assisted analytics tooling
Benefits
- $200/mo (USD) LYBL allowance for anything that enhances your life
- Comprehensive employee health and life insurance coverage
- Competitive compensation & bonus program
- Statutory vacation + Flexible vacation
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers
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