Director of Self-Serve owning growth and economics for Paddle’s self-serve payment infrastructure business. Scaling acquisition, activation, conversion, partnerships, and profitable revenue.
Responsibilities
Own the commercial performance of Paddle’s self-serve business line from acquisition through adoption, revenue, and net retention
Set the self-serve commercial strategy and align Finance and Product around an executable plan
Own activation, onboarding, lifecycle nurturing, in-product experience, and time-to-value
Run structured discovery and experimentation to improve the self-serve experience
Define the customer profile and collaborate with Demand Generation on targeting and a shared ICP
Orchestrate cross-functional workstreams and influence Product, Engineering, and Risk roadmaps
Establish a regular business cadence focused on priorities and impact
Develop partner integrations and own partner-sourced commercial outcomes
Design and operate experimentation, tooling, and tracking for funnel codification, activation, conversion, and time-to-value
Apply AI where it improves velocity and quality
Shape the team as the self-serve motion scales
Own self-serve pricing and packaging with Finance to ensure profitable growth
Requirements
Deep experience in a PLG or self-serve motion in a high-growth tech business
Experience building and owning a self-serve funnel rather than a sales-assisted or enterprise motion
Accountability for a revenue number
Experience owning a revenue line, channel, or segment
Strong understanding of unit economics
Product management approach to prioritization and experimentation
Ability to turn data analysis into clear commercial decisions
Strong critical thinking and assumption-challenging ability
Experience leading complex, cross-functional programmes
Ability to influence Product, Engineering, and Risk roadmaps
Credibility with senior stakeholders up to executive level
Ability to operate strategically and in detail
Pragmatic use of AI, including dynamic onboarding, predictive scoring, and real-time segmentation
Benefits
Attractive salaries
Stock options
Unlimited holidays
Enhanced parental leave
Retirement plans
Private healthcare
Well-being initiatives
Annual learning fund
Regular internal and external training
Flexible choice of where, when, and how to work within hub locations
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