Product leader shaping Desjardins financial products for members and clients. Defining product strategy, roadmaps, market positioning, performance, and compliance in a hybrid role.
About the role
- Director of Product leading promotions, CRM, loyalty, segmentation, and marketing data platforms. Building growth technology for PENN’s online gaming, sportsbook, casino, and digital retail experiences.
Responsibilities
- Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data
- Lead development of a unified promotions and offers platform supporting multiple products, channels, customer segments, and promotional mechanics
- Build data and segmentation capabilities for understanding customer behavior and creating actionable audiences for personalized offers and experiences
- Partner with Marketing to evolve CRM and lifecycle marketing capabilities, including targeting, activation, experimentation, and measurement
- Develop shared growth capabilities supporting online Sportsbook and Casino businesses and digital retail and loyalty experiences
- Build flexible platforms and self-service capabilities enabling Marketing and business teams to launch, manage, and optimize campaigns and offers
- Partner with Data and Engineering on customer data, event architecture, integrations, decisioning, and measurement capabilities
- Establish KPIs and experimentation frameworks to measure incremental impact of promotions, offers, CRM, and loyalty investments
- Lead, coach, and develop Product Managers while growing the team and establishing portfolio ownership
- Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and business teams
- Other duties as required
Requirements
- 8+ years’ experience in product management
- 2+ years of people leadership experience
- Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale
- Deep understanding of customer and marketing data, including segmentation, audience creation, behavioral data, activation, experimentation, and measurement
- Experience translating large and complex customer datasets into actionable segments, targeting strategies, or personalized customer experiences
- Strong technical fluency and experience partnering with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decisioning systems
- Experience building platforms or tools used by Marketing, CRM, Growth, or other internal teams to create and manage customer experiences
- Demonstrated ability to define a multi-year product strategy and translate it into focused roadmaps and incremental business value
- Strong analytical judgment and experience using experimentation and measurement to understand incremental impact and optimize investments
- Ability to operate across customer experience, technology, data, marketing, and business strategy and create alignment across highly cross-functional teams
- Strong executive communication and stakeholder-management skills
- Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or other businesses with sophisticated personalization and lifecycle marketing capabilities is a plus
Benefits
- Competitive compensation package
- Fun, relaxed work environment
- Education and conference reimbursements
- Parental leave top up
- Opportunities for career progression and mentoring others
- Best-in-class benefits with options, expert guidance, and always-on tools supporting employees physically, financially, and emotionally
- Bonus eligibility for most non-sales positions
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