Field Marketing Manager building North American demand programs for ElevenLabs’ AI voice platforms. Driving enterprise pipeline across healthcare, financial services, telco, and retail.
About the role
- Senior Marketing Automation Strategist building CRM integrations and lifecycle campaigns for POD Marketing, a full-service marketing, consulting, and HR agency. Driving technical QA, analytics, and scalable client marketing systems from Calgary.
Responsibilities
- Design and manage infrastructure connecting marketing automation platforms to CRMs
- Configure and optimize client marketing automation platforms and industry CRMs
- Design and maintain integrations, webhooks, API connections, field mappings, and database sync rules
- Build, test, and optimize lead-routing workflows, lead-scoring models, SLA triggers, and lifecycle-stage rules
- Oversee database health, field normalization, deduplication, and compliance standards
- Construct modular email and landing-page templates, dynamic content blocks, pop-up logic, and tracking pixels
- Execute multi-channel lifecycle campaigns, email workflows, automation logic, and list segmentation
- Develop and deploy landing pages, dynamic content blocks, and webforms
- Serve as the technical expert on client strategy calls
- Review and audit technical builds and campaign configurations before deployment
- Handle escalations involving technical bugs, API failures, and sync errors
- Build attribution models, pipeline dashboards, and diagnostic reports
- Document technical blueprints, data dictionaries, and integration specifications
Requirements
- Legally able to work in Canada
- Located in Calgary, AB
- 4–6+ years of hands-on experience managing marketing automation platforms and CRM integrations within an agency or SaaS setting
- Deep technical expertise in HubSpot, ActiveCampaign, or Salesforce Marketing Cloud
- Strong understanding of CRM architecture
- Ability to map data schemas, configure bi-directional syncs, and use middleware such as Zapier, Make, custom webhooks, and APIs
- Strong attention to conditional logic, data formatting, lead scoring, and system triggers
- Ability to explain complex technical architecture clearly to non-technical client stakeholders
- Experience with senior living CRMs or healthcare/compliance-heavy industries (nice-to-have)
- Basic HTML/CSS knowledge for email-template and web-form debugging (nice-to-have)
- Working knowledge of multi-channel lifecycle marketing, including email, SMS, and CRO (nice-to-have)
- Personalized cover letter or video cover letter required
Benefits
- Three weeks of paid vacation
- Twelve flex days
- Passion Day
- Company-wide MeMonday for mental health
- Thirty-day remote work policy
- Twenty-six hours of paid volunteer time each year
- Comprehensive benefits package including health, dental, vision, and spending accounts
- Mentorship program
- In-house leadership development program
- DiSC communication training
- Ongoing learning opportunities
- Regular one-on-one check-ins
- Quarterly performance conversations
- Culture of continuous feedback
- Discounts with local vendors
- Downtown Calgary office with coffee and snacks
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior Account - Based Marketing Manager growing Dropbox’s enterprise pipeline through personalized ABM campaigns. Partnering with Sales and Marketing to convert high - potential accounts.
Senior Marketing Advisor leading national email, SMS, direct - mail, and call campaigns for Intact Financial Corporation’s insurance brands. Optimizing acquisition, loyalty, and retention initiatives.
Marketing Manager supporting global private - markets campaigns, investment content, sales enablement, and events. Coordinating digital, print, web, and stakeholder communications for Manulife.
Graphic Designer creating brand - consistent SaaS marketing assets across digital channels. Supporting campaigns, visual storytelling, and performance - driven design for Toronto’s marketing team.
Associate Manager executing POP advertising and promotional programs for Canadian Tire Petroleum’s retail network. Managing signage, vendors, budgets, and the Petro - Canada rebrand across approximately 274 locations.
Trade marketing intern supporting Harlequin's commercial book publishing campaigns. Creating social content, coordinating editions, and engaging booksellers, librarians, and influencers.
Marketing Coordinator creating social, digital, Dealer and corporate content for Tayco, a Canadian manufacturer. Producing graphics, photography, video, campaigns and communications while maintaining brand consistency.
Senior Marketing Manager driving demand generation for Nestmed’s AI healthcare documentation platform. Creating campaigns, content, and sales collateral for US enterprise home health and hospice agencies.
Senior Marketing Manager driving demand generation for Nestmed’s AI healthcare documentation platform. Creating campaigns, content, and sales collateral targeting US enterprise home health and hospice agencies.