Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Senior Marketing Automation Strategist building CRM integrations and lifecycle campaigns for POD Marketing, a full-service marketing, consulting, and HR agency. Driving technical QA, analytics, and scalable client marketing systems from Calgary.
Responsibilities
- Design and manage infrastructure connecting marketing automation platforms to CRMs
- Configure and optimize client marketing automation platforms and industry CRMs
- Design and maintain integrations, webhooks, API connections, field mappings, and database sync rules
- Build, test, and optimize lead-routing workflows, lead-scoring models, SLA triggers, and lifecycle-stage rules
- Oversee database health, field normalization, deduplication, and compliance standards
- Construct modular email and landing-page templates, dynamic content blocks, pop-up logic, and tracking pixels
- Execute multi-channel lifecycle campaigns, email workflows, automation logic, and list segmentation
- Develop and deploy landing pages, dynamic content blocks, and webforms
- Serve as the technical expert on client strategy calls
- Review and audit technical builds and campaign configurations before deployment
- Handle escalations involving technical bugs, API failures, and sync errors
- Build attribution models, pipeline dashboards, and diagnostic reports
- Document technical blueprints, data dictionaries, and integration specifications
Requirements
- Legally able to work in Canada
- Located in Calgary, AB
- 4–6+ years of hands-on experience managing marketing automation platforms and CRM integrations within an agency or SaaS setting
- Deep technical expertise in HubSpot, ActiveCampaign, or Salesforce Marketing Cloud
- Strong understanding of CRM architecture
- Ability to map data schemas, configure bi-directional syncs, and use middleware such as Zapier, Make, custom webhooks, and APIs
- Strong attention to conditional logic, data formatting, lead scoring, and system triggers
- Ability to explain complex technical architecture clearly to non-technical client stakeholders
- Experience with senior living CRMs or healthcare/compliance-heavy industries (nice-to-have)
- Basic HTML/CSS knowledge for email-template and web-form debugging (nice-to-have)
- Working knowledge of multi-channel lifecycle marketing, including email, SMS, and CRO (nice-to-have)
- Personalized cover letter or video cover letter required
Benefits
- Three weeks of paid vacation
- Twelve flex days
- Passion Day
- Company-wide MeMonday for mental health
- Thirty-day remote work policy
- Twenty-six hours of paid volunteer time each year
- Comprehensive benefits package including health, dental, vision, and spending accounts
- Mentorship program
- In-house leadership development program
- DiSC communication training
- Ongoing learning opportunities
- Regular one-on-one check-ins
- Quarterly performance conversations
- Culture of continuous feedback
- Discounts with local vendors
- Downtown Calgary office with coffee and snacks
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