Content strategy director leading SEO, GEO, LLM discoverability, and social content for Sun Life Canada. Driving growth across Health, Wealth, and Protection businesses.
About the role
- Senior editor leading mortgage and real estate content for Ratehub, a Canadian fintech helping consumers make better financial choices. Developing editorial strategy, expert analysis, and media-facing content.
Responsibilities
- Serve as Ratehub’s primary subject matter expert for mortgages and real estate
- Represent the brand in media opportunities and provide expert commentary, data points, and insights
- Participate in video content and media interviews
- Produce original content across media contributions, landing pages, blog posts, newsletters, videos, and social media
- Develop timely analysis reflecting market conditions, rate movements, and consumer needs
- Liaise with the mortgage brokerage team on rate trends, lender strategy, and market shifts
- Maintain and refresh blogs, FAQs, landing pages, and other existing content
- Apply SEO and GEO best practices, especially to landing pages and high-traffic pages
- Establish and uphold editorial voice, style standards, policies, workflows, and governance frameworks
- Own the editorial and social media calendar
- Review, edit, and approve work from writers, freelancers, and subject matter experts
- Maintain expertise in Canadian personal finance for editorial oversight
- Own content QA, including fact-checking, link auditing, structural reviews, and scheduled refreshes
- Use organic traffic, keyword rankings, GEO metrics, engagement, and conversion data to set editorial priorities
- Brief, onboard, and manage freelance contributors
- Collaborate with product, design, marketing, and data teams
- Lead sponsored content production and coordinate between partnership and content teams
Requirements
- 6–10 years of editorial experience
- Demonstrated expertise in personal finance content; mortgage or real estate focus strongly preferred
- Experience in digital-first media, fintech, financial services, or high-volume content operations
- Post-secondary education in journalism, communications, English, or a related field, or equivalent professional experience
- Exceptional writing, editing, and storytelling skills
- Familiarity with Canadian mortgage products, rate structures, lending regulations, and real estate
- Ability to manage high volumes of articles, landing pages, newsletters, social content, and video scripts
- Strong command of Canadian AP or CP style and experience maintaining in-house style guides
- Working knowledge of SEO, keyword research, on-page optimization, internal linking, and content structuring
- Familiarity with GEO and AI-powered search
- Experience using Google Search Console, Google Analytics, Semrush, PEEC, or similar platforms
- Ability to interpret content performance data
- Experience mentoring content writers or strategists
- Experience briefing and managing freelance contributors
- Cross-functional collaboration with marketing, product, and analytics teams
- Strong project management skills
- Experience as a brand spokesperson or subject matter expert in media contexts
- CMS proficiency, such as WordPress
- Experience with project management tools such as Asana or Notion
- Experience with AI writing and editing tools and responsible editorial use
- Must be legally entitled to work in Canada
Benefits
- Competitive compensation reflecting experience and the Canadian market
- Remote-first environment with flexibility to work from anywhere in Canada
- Occasional in-person team gatherings
- Flexible hours and autonomy to manage your schedule
- Full health and dental coverage with no employee-paid premiums
- Company-matched RRSP program
- Individual training allowance for professional development
- Regular remote and in-person team socials
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