Field Marketing Ambassador promoting Alani energy products for Celsius Holdings in Vancouver. Executing sampling events, engaging consumers, managing logistics, and reporting activation insights.
About the role
- Segment Marketing Manager leading integrated demand-generation campaigns for Relay’s digital banking platform. Coordinating vertical strategy, multi-channel execution, and performance optimization across marketing teams.
Responsibilities
- Own the end-to-end campaign framework and launch for core verticals
- Build campaign strategy and assets and bring integrated verticalized motions through the full funnel
- Build and run the evergreen 12-month and quarterly campaign calendars for each vertical
- Manage webinars, in-person events, sponsorships, content, and offers
- Orchestrate work across content, brand, influencer, performance, growth, and web teams
- Identify where vertical audiences are present and test new platforms, channels, and formats
- Partner with Brand, Web, and Lifecycle to improve landing page messaging and nurture conversion
- Report on cost per approval and customer quality against performance baselines
- Decide what campaigns or activations to keep, pivot, or discontinue
- Turn successful campaigns into repeatable motions and help shape integrated campaign practices across the GTM organization
Requirements
- 3–6 years of experience in B2B demand generation or integrated campaign management
- End-to-end campaign ownership experience
- Ability to translate strategy into coordinated multi-team plans
- Ability to work against performance baselines and defend trade-offs
- Cross-functional experience with brand, performance, product marketing, sales, and RevOps
- Strong detail-oriented mindset for managing parallel workstreams
- Comfortable building campaigns from scratch without an existing playbook
- Ability to use data to shape campaigns
- Clear communication skills for running briefs and retrospectives and keeping campaigns on track
- Able to join the Toronto office 3 days a week
- Legally authorized to work in Canada
- Successful background check and employment verification through Certn required for employment
Benefits
- Compensation increases with impact and is not limited to an annual review cycle
- Accommodations available at any stage of the hiring process
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