Marketing Intern supporting BOLD Magazine’s digital campaigns, social media, SEO, and email marketing. Creating content, researching markets, and tracking campaign performance.
About the role
- Senior Integrated Marketing Manager coordinating integrated campaigns for Relay’s digital banking platform. Aligning brand, demand, lifecycle, product, and influencer marketing around measurable growth.
Responsibilities
- Own Relay's integrated campaign calendar end-to-end
- Set annual sequencing strategy for brand moments, product launches, seasonal pushes, and always-on programs
- Connect campaign architecture to Relay's brand platform and company goals
- Write campaign briefs covering audience, insight, message hierarchy, channel roles, and targets
- Run campaign operating cadence including kickoffs, checkpoints, launch readiness, and retrospectives
- Escalate campaign risks early and specifically
- Own integrated campaign measurement and define whole-campaign accountability
- Partner with Data and RevOps to establish tracking before launches
- Present campaign results to the marketing team and wider company
- Convert post-campaign learnings into repeatable planning systems, templates, and rituals
- Embed AI into briefing, asset development, and reporting
- Partner with the Creative Director and in-house Creative Studio to develop milestone brand campaigns
- Bridge brand studio output with full-funnel impact
Requirements
- 7+ years in integrated, campaign, or brand marketing roles
- Experience ideally in a high-growth B2B SaaS or fintech environment
- Pro-level proficiency with Asana
- Experience leading major cross-functional campaigns without direct authority
- Storytelling and creative concepting skills
- Working fluency in paid, lifecycle, organic, product marketing, and creator channels
- Ability to define integrated campaign measurement frameworks and deliver actionable readouts
- Experience owning campaign budgets and making tradeoff decisions
- Organized and detail-oriented operating style
- Ability to use AI fluently for planning, briefing, production, and analysis
- Customer understanding of small business owners and their relationship with money
- Experience in a regulated industry, such as fintech, healthcare, or legal (bonus)
- Experience building campaign operations from close to nothing (bonus)
- Experience marketing to small business owners, creators, or entrepreneurs (bonus)
- Legally authorized to work in Canada
- Able to join the office three days a week (Tuesday, Wednesday, and Thursday)
Benefits
- Compensation growth not limited to a once-a-year review cycle
- Accommodations available at any stage of the hiring process
- Diverse and inclusive workplace
- Opportunity to work with AI-focused practices and tools
- Background check and employment verification through Certn as part of employment offer conditions
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