Social Strategist – Bilingual

Posted 12 hours ago

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About the role

  • Bilingual Social Strategist shaping social strategy and content for General Motors brands at Rethink, an independent creative agency. Driving platform planning, cultural relevance and performance-led campaigns.

Responsibilities

  • Build social strategy across brands
  • Guide day-to-day content development in line with platform best practices, creative best practices and audience learnings
  • Develop social-specific strategies, channel roles and content formats across Meta, Instagram, TikTok, YouTube and X
  • Conduct annual audits of social platforms and industry best practices
  • Author content briefs aligned with U.S. content timing and relevant Canadian cultural moments, holidays and events
  • Coordinate paid social boosting strategies for high-performing organic content to drive conversion and reach
  • Collaborate with PR and communications counterparts to integrate earned initiatives into social channel plans
  • Pressure-test creative ideas against platform algorithms, audience behaviors and brand objectives
  • Support real-time strategy ideation for reactive opportunities and major announcements
  • Partner with Data Analysts to review performance data and convert channel insights into actionable strategy updates
  • Collaborate on integrated briefs and with partner agencies
  • Stay informed on platform feature rollouts, trends, EV market dynamics and culture

Requirements

  • 5-7 years of social media strategy experience within an agency or consumer brand environment
  • Proven track record in social, including growing communities and delivering breakthrough creative work on social
  • Experience developing social playbooks and channel planning
  • Experience working with cross-functional teams
  • Native fluency in French and English
  • Deep knowledge of Quebec culture

Benefits

  • Competitive compensation and benefits, including added mental health benefits
  • Variety of employee perks
  • Great work culture
  • No client meeting Mondays
  • Hybrid work environment
  • Access to Rethink’s national DE&I committee and working groups
  • Growth and training opportunities
  • Inclusive, equitable and accessible workplace
  • Accommodations available upon request during any stage of the recruitment process

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$90,000 - CA$120,000 per year

Degree requirement

No Education Requirement

Location requirements

HybridTorontoCanada

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