Bilingual Social Strategist shaping social strategy and content for General Motors brands at Rethink, an independent creative agency. Driving platform planning, cultural relevance and performance-led campaigns.
Responsibilities
Build social strategy across brands
Guide day-to-day content development in line with platform best practices, creative best practices and audience learnings
Develop social-specific strategies, channel roles and content formats across Meta, Instagram, TikTok, YouTube and X
Conduct annual audits of social platforms and industry best practices
Author content briefs aligned with U.S. content timing and relevant Canadian cultural moments, holidays and events
Coordinate paid social boosting strategies for high-performing organic content to drive conversion and reach
Collaborate with PR and communications counterparts to integrate earned initiatives into social channel plans
Pressure-test creative ideas against platform algorithms, audience behaviors and brand objectives
Support real-time strategy ideation for reactive opportunities and major announcements
Partner with Data Analysts to review performance data and convert channel insights into actionable strategy updates
Collaborate on integrated briefs and with partner agencies
Stay informed on platform feature rollouts, trends, EV market dynamics and culture
Requirements
5-7 years of social media strategy experience within an agency or consumer brand environment
Proven track record in social, including growing communities and delivering breakthrough creative work on social
Experience developing social playbooks and channel planning
Experience working with cross-functional teams
Native fluency in French and English
Deep knowledge of Quebec culture
Benefits
Competitive compensation and benefits, including added mental health benefits
Variety of employee perks
Great work culture
No client meeting Mondays
Hybrid work environment
Access to Rethink’s national DE&I committee and working groups
Growth and training opportunities
Inclusive, equitable and accessible workplace
Accommodations available upon request during any stage of the recruitment process
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