Marketing Coordinator executing direct mail, digital marketing, and alternate - media campaigns for HarperCollins Canada’s book publishing business. Supporting campaign planning, production, reporting, and operational efficiency.
About the role
- B2B Social ABM Marketing Specialist managing social media strategies for Safe Software. Leading campaigns and aligning with sales efforts to drive demand generation across various channels.
Responsibilities
- Own B2B social strategy across LinkedIn, Reddit, and emerging channels, mapped to ABM tiers — 1:1 named accounts, 1:Few industry segments, 1:Many demand generation
- Build demand generation content pillars tailored to key verticals including Government, Utilities, Transportation, and Telecommunications
- Run campaigns end to end: content briefing, scheduling, distribution, optimization, and reporting
- Partner with Sales, BDRs, and Account Managers to align social campaigns to active pipeline stages and account-level engagement signals
- Translate social engagement data into sales intelligence — surfacing warm accounts, high-intent signals, and advocacy opportunities
- Amplify customer wins, integration stories, and product use cases that support account penetration and expansion
- Own LinkedIn channel strategy across paid and organic, with audience targeting by vertical, job title, company size, and geography
- Reactivate Reddit as a strategic demand generation and community channel, building Safe Software's credibility in GIS, geospatial, and developer communities
- Report on social performance with clear attribution to pipeline and revenue, using social listening to surface trends, competitive activity, and customer sentiment
- Conduct regular SWOT analysis of Safe Software's social presence against competitors and industry benchmarks
- Leverage AI tools to accelerate content development, audience research, and campaign ideation
Requirements
- 4+ years of B2B social media marketing experience, ideally in SaaS, tech, or data/analytics
- Track record building vertical social strategies tied to demand generation and pipeline goals — not just content calendars, and with a clear line to sales motions and pipeline outcomes
- Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn strategy, and audience segmentation
- Working knowledge of ABM frameworks (1:1, 1:Few, 1:Many) and how social supports each tier
- Experience with marketing automation and CRM platforms; HubSpot strongly preferred
- Strong analytical skills — able to define KPIs, build reports, and connect social activity to pipeline and revenue
- Excellent writer with strong content instincts.
- Nice to Have:
- Experience marketing to Government, GIS/geospatial, or enterprise data and infrastructure audiences — bonus if you've worked with FME, spatial data, or ETL/integration platforms
- Reddit community management or other organic community-building experience
- Hands-on use of AI tools to accelerate content, audience research, and campaign development
- Experience with social listening tools (Sprout Social, Brandwatch, Sprinklr, or similar)
Benefits
- Meaningful Work: Make a profound impact across our business, workplace and data integration product.
- A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
- Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
- Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
- Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
- Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
- Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
- Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
- Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
- An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!
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