Senior Manager, Marketing Analytics owning AI - driven campaign, attribution, funnel, and pipeline measurement. Helping Optro’s enterprise GRC SaaS platform optimize marketing investment and growth.
About the role
- Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI-powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
Responsibilities
- Drive customer engagement and advocacy across samdesk's global base of security and risk teams
- Build a community of samdesk champions that fuels expansion, referrals, and net dollar retention
- Own the customer marketing pillar of samdesk's marketing strategy and represent the voice of the customer
- Build strategy, programs, campaigns, and community initiatives that increase customer value and adoption of new products or use cases
- Build customer relationships through campaigns and value-add communications supporting renewals, referrals, and expansion
- Scale customer engagement programs including product training, news, ROI tools, and use cases
- Develop customer communication and community programs, including newsletters, webinars, events, a customer advisory board, and a customer summit
- Build lifecycle marketing strategy across onboarding, adoption, maturity, expansion, and advocacy
- Partner with Product Marketing, Product, Sales, and Customer Success on campaigns for new capabilities, products, and use cases
- Lead customer advocacy and reference programs, developing customer stories, testimonials, peer references, event speakers, and referrals
- Build a customer intelligence program to capture and share customer feedback and recurring themes
- Own the Voice of Customer program, including NPS and customer satisfaction measurement
- Partner with Customer Success and Account Management on targeted engagement programs
- Develop customer segmentation and engagement strategies based on lifecycle stage, products, use cases, maturity, and expansion opportunities
- Report to the CMO
Requirements
- Bachelor's degree with an emphasis on communications, marketing, or business
- 5+ years of experience in customer marketing, customer success, or customer service
- Experience leading the development and implementation of a customer loyalty or advocacy program
- Experience marketing to enterprise or B2B technology, SaaS, or security customers is an asset
- Technical knowledge of digital marketing tools and channels, including CRM platforms, customer loyalty and referral platforms, and marketing automation platforms
- Experience creating and executing marketing campaigns and programs that drive customer engagement, advocacy, and expansion revenue
- Ability to translate customer insights into compelling campaigns, stories and programs
- Strong passion for serving and understanding customers in high-stakes, fast-moving environments
- Effective interpersonal and analytical skills
- Strategic thinking and ability to execute hands-on
- Entrepreneurial drive and ability to build an impactful customer marketing program
- Strong, adaptable self-starter able to take ownership and address challenges proactively
- Ability to work autonomously with a geographically distributed team
- Legal ability to travel within Canada, the United States, and internationally as needed
Benefits
- Free access to a health benefits package, including dental, extended health, vision care, and a health spending account
- Remote and Flexible working schedule
- Genuine ownership and a clear path to leading a team as it grows
- Performance-based variable structure based on deliverables
- Additional opportunities for growth over time
- Work at the intersection of AI, public safety, and enterprise technology with a committed team
- Seat on the rocket ship
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