Field Marketing Specialist executing events for MaintainX, a mobile work - execution platform for industrial teams. Driving pipeline through trade shows, conferences, webinars, and event marketing.
About the role
- Field marketing manager building event and GTM programs for Solink’s cloud video-security platform. Growing enterprise pipeline across Restaurant, Financial Institution, and Strategic segments.
Responsibilities
- Own the end-to-end event calendar and field marketing strategy across a region or channel
- Build and execute focused GTM event programs for strategic verticals and accounts
- Partner with Sales and Account Executives to align event portfolios and invitation strategies
- Design playbooks for planning, executing, and measuring events, dinners, and tradeshows
- Ensure consistent pre-show, on-site, and follow-up processes across simultaneous events
- Evaluate event portfolio ROI and reallocate budget and effort toward high-performing investments
- Improve marketing systems, technology stack, automation, and templates
- Manage vendor and partner portfolios, including performance discussions
- Align AEs, CAMs, and partners across multiple events
- Build standardized stakeholder processes and reduce collaboration friction
- Lead projects, coach and mentor employees, drive process improvements, and influence adoption
Requirements
- 6–8 years of B2B field marketing or event marketing experience
- Experience owning a portfolio of events or a regional/channel program, ideally in SaaS or technology
- Track record of evaluating ROI across multiple events and reallocating budget or effort toward what performs
- Experience managing vendor and partner relationships, including performance conversations and escalations
- Experience building GTM programs for specific verticals or strategic accounts
- Demonstrated ability to build systems, playbooks, or templates
- Experience coaching or mentoring junior marketers
- Comfort acting as an escalation point for vendor, partner, or internal stakeholder issues
- Familiarity with event management platforms such as Cvent or Splash
- Familiarity with marketing automation tooling such as Salesforce or HubSpot
- Experience supporting enterprise or strategic account segments
- Exposure to account-based marketing concepts and vertical-specific campaign design
- Experience in a high-growth B2B SaaS environment
- Must undergo a criminal records check upon hire
- Must be a Canadian or American citizen, or eligible to work in Canada or the United States
- Must comply with Solink’s security policies and standards
Benefits
- Meaningful equity for every full-time, permanent employee
- Comprehensive benefits package
- Monthly reimbursement for fitness, wellness, or mental health programs
- Flexible work arrangements where the role allows
- Advancement based on contribution and merit
- Social connection through So-learns, Solink-o, and So-lunches
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