Field Marketing Specialist executing events for MaintainX, a mobile work - execution platform for industrial teams. Driving pipeline through trade shows, conferences, webinars, and event marketing.
About the role
- Senior Director shaping product and customer marketing for Solink’s cloud video-security platform. Leading positioning, launches, sales enablement, analyst relations, and customer advocacy.
Responsibilities
- Own product positioning, messaging, and narrative across Solink’s platform, products, and industries
- Develop and defend a category point of view differentiating Solink from adjacent and competing solutions
- Test and refine messaging with customers, prospects, and sales
- Lead go-to-market strategy and execution for major feature and product launches
- Build scalable launch playbooks and processes across the product portfolio
- Identify opportunities to grow adoption and ARPU through positioning, packaging, and go-to-market strategy
- Own the competitive intelligence program and maintain an accurate view of the competitive landscape
- Run a win/loss program and convert deal outcomes into sharper positioning and enablement
- Educate Sales, Marketing, and Product teams on competitive threats and responses
- Build and scale sales enablement content, including battlecards, pitch decks, objection handling, and training
- Partner with Sales, Customer Success, and RevOps to align enablement with the roadmap and competitive landscape
- Measure and improve enablement adoption, ramp time, and win-rate impact
- Build Solink’s Analyst Relations program and establish relationships with relevant industry analysts
- Prepare analyst briefings, RFI/RFP responses, and positioning materials
- Translate analyst feedback into product, positioning, and go-to-market recommendations
- Own customer marketing strategy, including references, case studies, testimonials, and advocacy programs
- Partner with Demand Gen and Customer Success on adoption, expansion, and retention programs
- Build a scalable customer reference and advisory program supporting field marketing, competitive deals, and category building
- Build a team and function from a strong existing base of product marketers
Requirements
- 10+ years of experience in product marketing
- Meaningful experience in customer marketing, competitive intelligence, or analyst relations
- Proven track record building category positioning that differentiates a product in a competitive market
- Experience leading go-to-market strategy and end-to-end execution for major product launches
- Experience building or scaling a sales enablement function with measurable impact on win rate or ramp time
- Comfort building new functions from scratch, including Analyst Relations or customer advocacy programs
- Strong executive communication skills and experience presenting positioning and strategy to CMO, executive, and board-level audiences
- Experience building and coaching a team of product and/or customer marketers
- Experience in physical security, video surveillance, IoT, or related B2B technology industry is a nice to have
- Experience building an Analyst Relations function is a nice to have
- Experience scaling a product or customer marketing function past $100M+ ARR is a nice to have
- Familiarity with HubSpot, Salesforce, Highspot, Seismic, or Gainsight is a nice to have
- Candidates must undergo a criminal records check upon hire
- Must be a Canadian Citizen (dual citizens included), or eligible to work in Canada
- Must comply with Solink’s security policies and standards
Benefits
- Meaningful equity for every full-time, permanent employee
- Fully paid health and dental coverage with no waiting period
- $500 health spending account
- Monthly reimbursement for fitness, wellness, or mental health programs
- Flexible working arrangements where the role allows
- Advancement based on contribution, initiative, and ability to raise the bar
- Candid culture with clear expectations and honest feedback
- Social connection through So-learns, Solink-o, and So-lunches
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