Marketing Operations Lead optimizing HubSpot, AI workflows, and analytics for a marketing team. Driving campaign efficiency, reporting accuracy, and cross - functional Marketing - Sales operations.
About the role
- Senior Marketing Operations Manager scaling HubSpot and Salesforce infrastructure for Solink’s video-security platform. Driving data integrity, lead generation, analytics, and revenue growth.
Responsibilities
- Provide regular reporting, analytics, and insights to business partners across marketing, sales, and leadership
- Maintain and optimize the HubSpot account and marketing, sales, and customer data architecture
- Own the strategy and execution of campaign architecture and reporting in Salesforce
- Manage integrations with HubSpot to ensure data accuracy
- Support revenue technology operations, including CRM integration, lead-flow optimization, data hygiene, campaign setup and tracking, and cross-functional collaboration
- Act as a resource for revenue-driving requests, including ad-hoc analytics, dashboards, process improvements, and technical implementations
- Collaborate with Demand Gen, Sales Ops, and Go-to-Market teams to optimize lead acquisition and distribution
- Identify inefficiencies across marketing operations and implement process improvements to enhance performance
Requirements
- Strong ability to prioritize tasks and manage time effectively
- Deep understanding of HubSpot and Salesforce, including architecture, CRM setup, workflows, data mapping, and integrations
- Strong people and communication skills, including team management and stakeholder coordination
- Strong analytical skills and ability to translate data into actionable business insights
- High proficiency in Excel/Google Sheets, including pivot tables, INDEX/MATCH, VLOOKUP, IF statements, and filters
- Deep understanding of B2B sales, marketing, and customer success processes, content, and technology
- Familiarity with Marketo, Gong, HubSpot/Salesforce, Outreach/Salesloft, Sales Navigator, Gainsight, or similar tools
- Excellent attention to detail and strategic problem-solving ability
- Experience with HubSpot-Salesforce synchronization
- Mindset of continuous improvement and data integrity
- Experience working in fast-paced startup or scale-up environments
- Familiarity with marketing automation platforms, ad tech, and analytics tools
- Comfort working cross-functionally across marketing, sales, operations, product, and customer success
- Previous experience in RevOps or revenue support roles
- Bachelor’s degree in Marketing, Data/Analytics, Business Administration, or equivalent
- 5+ years in Marketing Operations, RevOps, Demand Gen, or Marketing Analytics
- Candidates must undergo a criminal records check upon hire
- Be a Canadian Citizen, or eligible to work in Canada
- Be willing to comply with Solink’s security policies and standards
Benefits
- Meaningful equity for every full-time, permanent employee
- Comprehensive benefits package
- Monthly reimbursement for fitness, wellness, or mental health programs
- Flexible work arrangements where the role allows
- Advancement based on contribution, initiative, and ability to raise the bar
- Candid culture with clear expectations and honest feedback
- Social connection through So-learns, Solink-o, and So-lunches
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