Field Marketing Ambassador promoting Alani energy products for Celsius Holdings in Vancouver. Executing sampling events, engaging consumers, managing logistics, and reporting activation insights.
About the role
- Senior Manager leading Lifecycle Marketing strategies for customer engagement and retention at SurveyMonkey. Overseeing email marketing strategy, team development, and collaboration with cross-functional departments.
Responsibilities
- Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey and shared KPIs.
- Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including their goal-setting, prioritization, and career growth.
- Own our email channel strategy in Iterable — segmentation, personalization, and a testing roadmap that raises the bar across every program the team ships — partnering with Marketing Operations, who handle build, send, and deliverability.
- Guide customer marketing programs (renewal, expansion, cross-sell) that drive deeper individual and team usage and investment across core and portfolio products.
- Partner closely with the peer leaders of Customer Advocacy and Customer Education so testimonials, reviews, and educational content flow into lifecycle programs, and lifecycle moments feed advocacy and education in return.
- Report on lifecycle performance to senior leadership, connecting program-level metrics to activation, retention, and expansion outcomes.
- Partner with Product, Marketing Operations, Data, Sales, and Customer Success to align lifecycle programs with product changes, commercial motions, and account health signals.
- Leverage AI where it makes sense to scale up and reach more people, while exerting strong editorial judgment and human-centered program development.
Requirements
- 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.
- Deep, hands-on strategic experience with Iterable or a comparable ESP (e.g., Braze, Salesforce Marketing Cloud, Marketo), including experience running segmentation, personalization, and testing.
- A track record leading or closely partnering with customer marketing programs (renewal, upsell, cross-sell) tied to measurable revenue outcomes.
- A record of translating program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.
- Experience partnering cross-functionally with peer teams like Customer Advocacy and Customer Education, plus Product, Data, Sales, and Customer Success, to ship aligned customer communications.
- Bonus: familiarity with HubSpot
Benefits
- medical insurance
- dental insurance
- vision insurance
- life insurance
- disability insurance
- RRSP matching
- flexible spending & health savings account
- paid holidays
- paid time off
- employee assistance program
- other company benefits
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