Marketing Coordinator executing direct mail, digital marketing, and alternate - media campaigns for HarperCollins Canada’s book publishing business. Supporting campaign planning, production, reporting, and operational efficiency.
About the role
- Senior Manager overseeing Lifecycle Marketing at SurveyMonkey, aligning email and customer marketing strategies for improved customer engagement and retention.
Responsibilities
- Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey and shared KPIs.
- Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including their goal-setting, prioritization, and career growth.
- Own our email channel strategy in Iterable — segmentation, personalization, and a testing roadmap that raises the bar across every program the team ships — partnering with Marketing Operations.
- Guide customer marketing programs (renewal, expansion, cross-sell) that drive deeper individual and team usage and investment across core and portfolio products.
- Partner closely with the peer leaders of Customer Advocacy and Customer Education to align lifecycle programs with product changes, commercial motions, and account health signals.
- Report on lifecycle performance to senior leadership, connecting program-level metrics to activation, retention, and expansion outcomes.
Requirements
- 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.
- Deep, hands-on strategic experience with Iterable or a comparable ESP (e.g., Braze, Salesforce Marketing Cloud, Marketo), including experience running segmentation, personalization, and testing.
- A track record leading or closely partnering with customer marketing programs (renewal, upsell, cross-sell) tied to measurable revenue outcomes.
- A record of translating program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.
- Experience partnering cross-functionally with peer teams like Customer Advocacy and Customer Education, plus Product, Data, Sales, and Customer Success, to ship aligned customer communications.
- Bonus: familiarity with HubSpot (we use it for prospect-facing engagement).
Benefits
- medical, dental, vision, life, and disability insurance
- RRSP matching
- flexible spending & health savings account
- paid holidays
- paid time off
- employee assistance program
- other company benefits
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