Marketing Intern supporting BOLD Magazine’s digital campaigns, social media, SEO, and email marketing. Creating content, researching markets, and tracking campaign performance.
About the role
- Marketing Coordinator creating social, digital, Dealer and corporate content for Tayco, a Canadian manufacturer. Producing graphics, photography, video, campaigns and communications while maintaining brand consistency.
Responsibilities
- Support execution of content for LinkedIn, Instagram, Pinterest and other approved platforms; maintain the social content calendar.
- Draft captions/copy reflecting brand voice; create, resize and adapt graphics, photography and video for each platform.
- Schedule and publish approved content; monitor comments, messages and mentions, escalating inquiries as needed.
- Track content performance, assist with reporting, and research trends, platform updates and competitor activity.
- Write and edit content for social, email campaigns, website pages, presentations and other Marketing materials.
- Work with subject-matter experts to ensure accuracy; adapt content for different audiences and Customer journey stages.
- Proofread for grammar, accuracy and brand alignment; maintain organized content files and approvals.
- Support Marketing Supervisor, Digital Experience with BYOP, training decks, sales sheets, brochures and other assets.
- Plan and shoot in-house photo/video for social, campaigns, events and employee communications.
- Edit short-form video, reels and interviews; assist with shot lists, scripts, storyboards and production schedules.
- Coordinate people, products, locations and props for shoots; maintain photo/video libraries and required approvals.
- Support external photographers/videographers and review external content for brand/project fit.
- Develop content for account-based, partner and product campaigns and Dealer communications.
- Draft email copy, campaign messaging and promotional materials; support landing pages and print/digital resources.
- Coordinate content requirements, approvals and deadlines; repurpose content across channels for reach and consistency.
- Maintain campaign files, track deliverables and follow up on outstanding approvals.
- Apply Tayco's brand standards, tone of voice and visual guidelines; ensure consistent terminology across content.
- Help communicate Tayco's culture, Canadian manufacturing, sustainability and product expertise.
- Maintain templates, digital asset libraries and archives; flag and coordinate corrections to outdated content.
- Assist with tracking engagement, reach, website traffic and other KPIs; identify high-performing content for reuse.
- Gather stakeholder/Dealer/Customer feedback and stay current on emerging content formats and industry trends.
- Manage multiple content assignments to deadline; collaborate across Marketing, Sales and Product Development.
- Participate in planning and brainstorming sessions; support launches, events and internal communications.
- Maintain organized project records and approval documentation; perform other duties as assigned.
Requirements
- University degree in business, marketing, communications, graphic design or equivalent.
- Familiarity with MS Office (Outlook, PowerPoint, Excel, Word); expert in Adobe Creative Suite.
- Strong knowledge of social media platforms and trend analysis.
- Strong organizational skills; able to multi-task and meet tight deadlines with high attention to detail.
- Strong verbal/written communication; quick to learn new tools and processes.
- Energetic, self-motivated, results-oriented; collaborative and open to constructive feedback.
- Ability to work collaboratively and accept constructive feedback.
Benefits
- Health and Dental benefits after the first 3 and 6 months of employment
- Active Social Committee with wonderful company culture
- Active Inclusion, Diversity, Engagement, and Accessibility Committee with monthly initiatives to promote inclusivity
- Opportunities for growth and development
- Great team to work with!
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