Business Development Representative generating outbound SaaS pipeline for Pagefreezer, whose platform archives websites, social media, and collaboration data. Qualifying leads, conducting cold calls, and supporting revenue growth.
About the role
- Business Development Manager building TOOLBX’s outbound sales engine for building-supply distributors across Canada and the US. Coaching SDRs while booking qualified meetings and shaping sales playbooks.
Responsibilities
- Build TOOLBX’s outbound prospecting function from the ground up
- Cold call across all territories into lumber and building materials, hardware, plumbing, and PHCP distributors and buying groups across Canada and the US
- Book qualified meetings for Account Executives
- Run discovery-lite conversations and qualify prospects against the ideal customer profile
- Write and test call scripts, voicemail and email cadences, objection handling, and qualification criteria
- Define SDR targets, metrics, and ramp plans
- Help determine hiring needs, recruit, onboard, and train initial SDRs
- Run call reviews, role-plays, and weekly 1:1s while continuing to make calls
- Coordinate with Account Executives on territories, lead handoff standards, and feedback loops
- Partner with marketing on trade shows, webinars, campaigns, and messaging feedback
- Share market insights with product, marketing, and leadership
- Log calls, update records in HubSpot, and report on activity, connect rate, meetings booked, and pipeline sourced
Requirements
- 3+ years of outbound B2B sales or business development experience (SDR, BDR, inside sales, or similar)
- Record of meeting or beating activity and meetings-booked targets
- Comfort making high volumes of cold calls every day
- Strong discovery instincts and ability to qualify prospects
- Experience building or improving scripts, cadences, or targeting processes
- Desire to coach and develop others; prior mentoring, training, or managing experience is a plus
- Comfort selling to owner-operated, relationship-driven businesses
- Working fluency with a CRM and sales engagement tools such as HubSpot or Apollo
- Discipline to maintain clean CRM data
- Self-direction and comfort with remote-first, early-stage ambiguity
- Bonus: experience in building materials, hardware, plumbing, PHCP, or wholesale distribution
- Bonus: experience selling SaaS, ecommerce, payments, or ERP-adjacent software into distribution
- Bonus: experience hiring, onboarding, or coaching SDRs or BDRs
- Bonus: familiarity with HubSpot, Apollo, Gong, or similar sales tools
Benefits
- Competitive benefits
- Equity
- Variable pay tied to meetings booked, pipeline sourced, and team results
- On-target earnings of roughly CA 110,000–130,000
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Degree requirement
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