About the role

Performance Media Analyst managing paid campaigns for VERB, a digital marketing agency. Optimizing budgets, analytics, and strategies while presenting results to travel and hospitality clients.

Responsibilities

Manage end-to-end performance media for clients, including planning, implementation, and campaign reporting
Monitor, optimize, and report on campaigns on an ongoing basis
Optimize campaigns based on goals and review analytics
Work with analytics teams to report insights
Establish channel and tactical strategies along the path-to-purchase
Establish benchmarks and projections for tactics
Present findings and strategy directly to clients
Collaborate with creative teams to develop concepts and ideas that drive results
Work with development teams on tracking plans, best practices, and issue resolution
Monitor campaign budgets and results and recommend budget and channel allocations
Set up and manage campaigns across digital platforms
Set up new accounts and implement account strategy
Present and report to clients
Proof dashboards before status meetings
Build expertise across paid media channels with strategists and team leads
Maintain knowledge of industry best practices and technology developments
Draft POVs on new tools and tactics as required
Draft search and social copy as required

2-4 years of experience managing paid media
Post-secondary education in advertising, marketing, journalism, business or relevant experience
Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
Experience with Google Ads and Google Analytics
Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
Demonstrates an interest in researching new channels and methods of paid amplification
Strong attention to detail and proven ability to manage budgets
Excellent written and verbal communication and comfortable presenting to clients
Highly organized with the ability to function in a fast-paced business environment