Marketing analytics intern supporting reporting, campaigns, research, and operations at Volaris Group, an acquirer and operator of vertical-market technology companies.
Responsibilities
Produce recurring marketing analytics reports, including quarterly LinkedIn and newsletter analyses, individual ad and campaign reviews, and annual summaries of marketing activity and results
Interpret performance data to identify trends and performance drivers, evaluate campaign effectiveness, and provide recommendations for future marketing initiatives
Conduct market research and competitive analysis to identify industry trends and opportunities
Assist with developing and executing social media, email, webinar, and paid advertising initiatives
Support social media posting and create Canva graphics for LinkedIn and X in coordination with the editorial calendar
Format content in WordPress, including multimedia and metadata
Escalate website and WordPress issues as needed
Organize and tag video and photo assets and consult with IT or technical experts regarding secure backups
Collaborate with cross-functional teams to ensure brand consistency and campaign alignment
Maintain marketing software user records and reconcile licence lists
Assist with contract cost allocation across divisions
Contribute to event planning and tracking, including registrations, briefing documents, seating charts, and post-event performance measurement
Work with Salesforce, WordPress, Google Analytics, HubSpot, and LinkedIn analytics and campaign manager
Requirements
Recent graduate in marketing, business, communications, or a related field
Comfortable working with numbers and drawing practical conclusions from data
Strong attention to detail and willingness to contribute creative ideas
Clear written and verbal communication skills
Ability to organize multiple priorities and meet deadlines
Curiosity, initiative, and comfort asking questions when working through unfamiliar problems
Ability to collaborate with colleagues across different teams
Working knowledge of Microsoft Office (Word, Excel, PowerPoint)
Experience with pivot tables, charts, or reporting is an asset
Experience with Canva is an asset
Interest in using AI tools responsibly for research, analysis, and workflow improvement
Interest in B2B marketing, the software and technology sector, or mergers and acquisitions (M&A)
Benefits
Hybrid work arrangement with 1–3 days per week in the office
Some travel may be required, up to 10% of the time
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