Senior Performance Marketing Manager scaling Chess.com's paid acquisition across app, social, video, and DSP channels. Driving incrementality, ROAS, LTV, creative testing, and globally remote budget strategy.
About the role
- Senior paid ads specialist managing Meta and Google campaigns, tracking, and high-ticket GoHighLevel funnels. Supporting global clients with optimization, reporting, creative testing, and SOPs.
Responsibilities
- Manage and optimize Meta Ads and Google Ads campaigns
- Support the future launch and management of TikTok Ads
- Monitor campaign performance and make data-driven optimization decisions
- Test ad creative, hooks, messaging, and audiences
- Identify underperforming campaigns or creative and make adjustments
- Scale high-performing campaigns and creative
- Build and optimize high-ticket marketing funnels in GoHighLevel
- Create and maintain landing pages, application forms, checkout processes, and follow-up sequences
- Review funnel performance and improve conversion rates
- Ensure lead flow and follow-up processes work from initial ad interaction through conversion
- Set up and maintain Meta Pixel and Conversions API tracking
- Manage GA4, UTMs, and related tracking systems
- Troubleshoot tracking issues and verify accurate campaign data capture
- Monitor cost per lead, cost per sale, ROAS, and other marketing metrics
- Prepare clear weekly performance reports for the client
- Write and test ad copy, hooks, headlines, and short-form video ad scripts
- Develop UGC-style and short-form video creative concepts
- Conduct regular creative testing and use campaign data to guide messaging decisions
- Create step-by-step SOPs in Notion for campaigns, funnels, tracking, and recurring processes
- Help train and onboard future marketing team members
- Communicate campaign performance, issues, priorities, and next steps
- Deliver defined services under an independent contractor agreement and agreed scope of work
Requirements
- 3+ years of hands-on paid advertising experience with demonstrated results
- Advanced experience with Meta Ads Manager
- Solid hands-on Google Ads experience
- Proven experience building and optimizing high-ticket funnels, preferably for $1,500–$5,000+ offers
- Hands-on experience with GoHighLevel
- Experience with Notion and Slack
- Strong understanding of paid advertising metrics, campaign optimization, and conversion tracking
- Experience with Meta Pixel, Conversions API, GA4, and UTM tracking
- Familiarity with short-form video, UGC-style creative, and hook testing
- Familiarity with Meta's Special Ad Category requirements for financial services
- Strong written English for ad copy, reporting, and SOP documentation
- Ability to work independently and take ownership of assigned marketing systems
- Strong analytical and problem-solving skills
- Ability to clearly document processes and train others
- Native or near-native English accent required (Level A–B)
- Availability for 25 contracted hours per week, Monday through Friday, generally 9:00 AM–2:00 PM CST
Benefits
- Competitive rates
- Weekly payments
- Various open roles are available
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- Opportunity to grow into a larger marketing and leadership role
- Long-term position
- Flexible schedule alignment with the client’s preferred hours, subject to availability and mutual agreement
- Independent contractor engagement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Campaign Manager implementing and optimizing Programmatic, Social, and PPC/SEM campaigns at independent media agency Glassroom. Monitoring pacing, reporting performance, and protecting client brands.
Performance Marketing Manager building Ground News’s Google and YouTube growth engine. Scaling subscriber acquisition for its news comparison platform while maintaining CAC and payback discipline.
Demand Generation Manager owning ABM, email, and multi - channel pipeline campaigns for Loopio’s SaaS platform. Optimizing funnel performance and reporting revenue - impacting demand metrics.
Paid Media Specialist leading Google, Meta, LinkedIn, and streaming campaigns for a performance marketing agency. Driving inquiries, applications, enrollments, and student engagement for higher education clients.
Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace - integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
Paid Media Strategist leading paid media strategy for fast - growing B2B companies. Managing senior client relationships, budgets, attribution, and campaigns across major advertising platforms.
Performance Marketing Specialist owning paid search across Canada, the US, and Australia for Odd Bunch’s sustainable grocery subscription service. Managing Google Ads, channel expansion, attribution, and B2B lead generation.
Google Ads strategist owning DTC eCommerce accounts for Sweat Pants Agency, which scales brands through paid media. Managing full - funnel campaigns, attribution, tracking, and client strategy.
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Managing full - funnel growth across Search, Shopping, PMax, feeds, landing pages, and tracking.