Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- VP of GTM Enablement building scalable sales and customer-facing enablement for ABC Fitness, a fitness-management software provider. Establishing AI-enabled programs, CMS/LMS infrastructure, and outcome reporting.
Responsibilities
- Build ABC’s GTM enablement function, including strategy, operating cadence, governance, content standards, learning architecture, tools, and success metrics
- Create role-based enablement programs for Sales, Client Experience, and related customer-facing teams
- Establish a repeatable sales process and enablement framework covering discovery, messaging, qualification, objection handling, deal execution, handoffs, renewal readiness, and expansion
- Partner with Product Marketing, Product, Sales, Marketing, Client Experience, Revenue Operations, and Support leaders to create field-ready programs
- Use AI-enabled tools and workflows to improve content creation, personalization, knowledge management, learning paths, call coaching, readiness measurement, content recommendations, and productivity
- Build and scale the GTM Enablement team, including hiring and developing talent
- Govern a single source of truth for messaging, value propositions, competitive positioning, playbooks, talk tracks, proof points, launches, and lifecycle assets
- Lead development and optimization of a scalable CMS/LMS ecosystem for internal GTM teams and external clients
- Equip GTM teams to communicate ABC’s product direction, customer value, and AI-enabled capabilities
- Define enablement KPIs and reporting tied to ramp time, process adoption, content usage, win rates, forecast quality, handoff quality, retention, expansion, and readiness
- Serve as strategic partner to the CMO and GTM leadership while writing content, designing curriculum, delivering training, inspecting adoption, and iterating quickly
Requirements
- 12+ years of progressive experience in GTM enablement, revenue enablement, sales enablement, product marketing enablement, revenue productivity, GTM operations, or closely related functions
- Experience building or significantly transforming an enablement function in a B2B SaaS, technology, payments, vertical software, or similarly complex commercial environment
- Strong understanding of the full customer lifecycle
- Demonstrated ability to define processes, build scalable programs, set standards, and drive adoption across distributed teams
- Strong AI fluency and ability to implement AI-enabled tools for enablement, learning, coaching, content, workflow automation, knowledge management, and GTM productivity
- Ability to translate complex product, platform, data, and AI-enabled capabilities into customer-facing value propositions, field messaging, training, and talk tracks
- Executive-level communication and influence skills
- Experience designing onboarding, certification, coaching, and reinforcement programs
- Strong data and measurement discipline, including KPI definition, adoption inspection, program effectiveness analysis, and executive-ready reporting
- Hands-on builder mindset
- Experience enabling multiple GTM functions is a plus
- Experience with enablement, learning, revenue intelligence, content management, conversation intelligence, CRM, and AI-assisted productivity platforms such as Highspot, Seismic, Mindtickle, Gong, Chorus, Salesforce, or HubSpot is a plus
- Direct field experience in sales, customer success, client experience, account management, or another customer-facing commercial role is a plus
- Experience in a private-equity-backed, high-accountability, or transformation-oriented environment is a plus
- Familiarity with MEDDIC, Challenger, SPIN, Sandler, Command of the Message, or similar methodologies is a plus
Benefits
- Purpose-led company with a values-focused culture
- Open PTO policy
- Quarterly Days of Disconnect
- Parental and Pawternity Leave
- Quarterly fitness reimbursement
- Partner discounts, including Dell and Microsoft
- Medical, dental, and vision coverage
- Employee Assistance Program (EAP)
- Calm App subscription for employee and up to four dependents over age 16
- Ongoing training and professional development
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