Responsable de contenus SEO pilotant la production, la qualité et l’automatisation éditoriales. Coordination de rédacteurs et optimisation des contenus pour des clients PME et Grands Comptes.
About the role
- Senior content strategist leading audits, governance and CMS migration for Aequilibrium’s Canadian multi-site digital modernization initiative. Transforming large content estates into sustainable user experiences.
Responsibilities
- Lead the content strategy for a multi-site, multi-brand digital ecosystem
- Develop and execute a structured content inventory and audit
- Establish criteria for content to be retained, consolidated, rewritten, archived or retired
- Improve content hierarchy, taxonomy, metadata and findability with the Information Architect
- Define content models and support component-based content design
- Establish standards for plain language, readability, consistency and accessibility
- Help develop content governance, ownership and publishing workflows
- Plan and execute large-scale CMS content migration with business analysts and technical teams
- Identify opportunities for automated versus manual migration
- Support URL mapping, redirects and SEO preservation
- Develop guidance and training for content authors and publishers
Requirements
- 8+ years of web content strategy, content design or related experience
- Experience leading large-scale content audits and migrations involving 1,000+ pages
- Experience with CMS migrations/re-platforming, beyond website copywriting
- Experience with complex multi-site or multi-brand organizations
- Experience in government, public sector, higher education, financial services or another regulated environment
- Strong understanding of content design, taxonomy, metadata and information architecture
- Experience with plain-language and accessibility standards
- Understanding of SEO implications of major website migrations
- Experience developing sustainable content governance models
- Ability to work closely with UX, IA, business and technology teams
- Applicants must include 2–3 relevant large-scale content transformation or migration projects, including approximate number of pages/sites, specific role and CMS/platform involved
Benefits
- Potential travel within Canada
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