Senior content strategist leading audits, governance and CMS migration for Aequilibrium’s Canadian multi-site digital modernization initiative. Transforming large content estates into sustainable user experiences.
Responsibilities
Lead the content strategy for a multi-site, multi-brand digital ecosystem
Develop and execute a structured content inventory and audit
Establish criteria for content to be retained, consolidated, rewritten, archived or retired
Improve content hierarchy, taxonomy, metadata and findability with the Information Architect
Define content models and support component-based content design
Establish standards for plain language, readability, consistency and accessibility
Help develop content governance, ownership and publishing workflows
Plan and execute large-scale CMS content migration with business analysts and technical teams
Identify opportunities for automated versus manual migration
Support URL mapping, redirects and SEO preservation
Develop guidance and training for content authors and publishers
Requirements
8+ years of web content strategy, content design or related experience
Experience leading large-scale content audits and migrations involving 1,000+ pages
Experience with CMS migrations/re-platforming, beyond website copywriting
Experience with complex multi-site or multi-brand organizations
Experience in government, public sector, higher education, financial services or another regulated environment
Strong understanding of content design, taxonomy, metadata and information architecture
Experience with plain-language and accessibility standards
Understanding of SEO implications of major website migrations
Ability to work closely with UX, IA, business and technology teams
Applicants must include 2–3 relevant large-scale content transformation or migration projects, including approximate number of pages/sites, specific role and CMS/platform involved
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