About the role

Senior Manager building Solink’s content engine and brand narrative. Turning video intelligence expertise into thought leadership, sales enablement, and market demand.

Responsibilities

Define and maintain Solink’s category narrative and brand point of view
Commission or produce original research and data-driven thought leadership
Build and manage an editorial calendar across blogs, LinkedIn, newsletters, speaking, and podcasts
Set editorial standards and quality expectations across the content program
Run the trade-focused speaker and influencer program end-to-end
Manage executives, customers, and external partners/analysts as speakers, panelists, and collaborators
Partner with Sales and Demand Gen to create enablement assets
Convert content into talk tracks, one-pagers, social content, sales decks, and campaign copy
Manage a content team and/or freelance writers, designers, and agencies
Manage content production, speaker, sponsorship, and influencer budgets
Own content performance measurement and report engagement, share of voice, and pipeline influence
Lead large-scale initiatives with autonomy and strategic impact
Develop and mentor team members and manage freelancers/agencies
Resolve cross-team dependencies and conflicts

7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category
2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies
Demonstrated ownership of a brand or category narrative and experience turning it into a sustained content program
Experience building or running a speaker, analyst, or influencer program
Strong editorial judgment and hands-on writing/editing ability
Experience partnering with Sales and/or Demand Gen to convert content into pipeline-supporting assets
Experience in physical security, loss prevention, retail operations, or another category with a strong operations/data angle (nice to have)
Experience commissioning or producing original research/data studies (nice to have)
Familiarity with content and social analytics tooling (nice to have)
Candidates must undergo a criminal records check upon hire
Be a Canadian or American Citizen, or eligible to work in Canada or the United States
Be willing to comply with Solink’s security policies and standards