The world's most powerful filtered shower head.

Afina

video-editor

Afina is a direct-to-consumer brand selling filtered showerheads and replacement filters designed to remove chlorine, heavy metals, and other contaminants from shower water to improve skin and hair health. The company markets products (filtered shower heads, replacement filters) with benefits like reduced acne, less frizz, improved scalp health, easy installation, strong water pressure, 90-day returns, and subscription-like replacement guidance (replace filters every 2–3 months). They target consumers concerned with skincare and haircare affected by shower water, promoting higher-quality bathing experience and offering online eCommerce sales.

• Edit high-converting paid social ads for Meta, TikTok, Instagram, and YouTube Shorts
• Create direct-response style creatives optimized for performance and ROAS
• Develop strong hooks, pacing, captions, sound design, and CTAs that drive conversions
• Rapidly produce and iterate multiple ad variations for testing
• Collaborate closely with media buyers and growth team to improve performance
• Analyze winning creatives and replicate patterns that scale
• Stay on top of TikTok, Meta, and short-form creative trends

Performance Video Editor – DTC

Video Editor creating fast-paced, conversion-focused ad creatives for Afina's beauty e-commerce brand. Collaborating with growth and creative teams to produce ads designed to scale aggressively.

Afina

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Performance Video Editor – DTC

Afina