Content Marketing Lead owning strategy, creation, and brand voice for Orchestry’s Microsoft 365 SaaS platform. Scaling content programs and AI workflows to drive demand, SEO, sales, and growth.
About the role
- PR and content specialist developing data-driven stories and media campaigns for Zoocasa, a Canadian real estate prop-tech platform. Building relationships with journalists across Canada and the U.S.
Responsibilities
- Develop and execute public relations and content strategies focused on the Canadian market
- Research and write content for the Zoocasa Market Insights blog
- Work with media partners to grow brand presence online across Canada and the United States
- Craft data-driven blog articles, website copy, pitches, newsletter copy, and other content
- Collect, analyze, and verify Canadian and U.S. real estate market data for internal teams and consumers
- Assist junior team members in defining and executing methodologies for data-driven articles
- Provide editorial support, including fact-checking, correcting spelling and grammatical errors, and maintaining Zoocasa’s brand voice
- Research industry trends to support comprehensive PR and content strategies aligned with business goals
- Develop and maintain relationships with media outlets and journalists across Canada and the U.S.
- Compile media lists and assist with editorial planning
- Write and distribute informative, engaging pitches
- Respond to media inquiries in a timely manner
- Translate complex data-driven content into clear media briefs
- Collaborate one-on-one with spokespeople to prepare them for media opportunities
- Track and analyze PR and content metrics to measure campaign effectiveness
- Make data-driven recommendations for improvement
- Leverage AI and infographics to provide compelling imagery and data for written content
- Monitor news and industry trends and adapt content and PR strategies to market changes
Requirements
- Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or related field
- 3-5 years of experience in content marketing, media/public relations, and/or journalism
- Strong familiarity with the Canadian media landscape, including key national, regional, and trade publications
- Proven experience pitching stories to Canadian media outlets
- Experience communicating data through visualizations, including tables, graphs, and infographics
- Hands-on knowledge of design tools such as Figma and Canva
- Exceptional written communication skills
- Ability to tell a clear, compelling story from start to finish using concise, impactful language
- Self-editing and quality-control skills
- Willingness to learn and grow beyond primary functions
- Ability to learn and perform research independently
Benefits
- Employer paid Medical coverage
- Dental & Vision benefits
- Company supplied equipment; laptop, monitor, headset
- RRSP with up to a 4% match
- Fully remote environment
- Amazing company culture
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