Content Specialist creating LegalTech content for Mitratech’s legal, compliance, risk, and HR software. Editing and repurposing product, customer, and company stories across digital channels.
About the role
- PR and content specialist developing data-driven stories and media campaigns for Zoocasa, a Canadian real estate prop-tech platform. Building relationships with journalists across Canada and the U.S.
Responsibilities
- Develop and execute public relations and content strategies focused on the Canadian market
- Research and write content for the Zoocasa Market Insights blog
- Work with media partners to grow brand presence online across Canada and the United States
- Craft data-driven blog articles, website copy, pitches, newsletter copy, and other content
- Collect, analyze, and verify Canadian and U.S. real estate market data for internal teams and consumers
- Assist junior team members in defining and executing methodologies for data-driven articles
- Provide editorial support, including fact-checking, correcting spelling and grammatical errors, and maintaining Zoocasa’s brand voice
- Research industry trends to support comprehensive PR and content strategies aligned with business goals
- Develop and maintain relationships with media outlets and journalists across Canada and the U.S.
- Compile media lists and assist with editorial planning
- Write and distribute informative, engaging pitches
- Respond to media inquiries in a timely manner
- Translate complex data-driven content into clear media briefs
- Collaborate one-on-one with spokespeople to prepare them for media opportunities
- Track and analyze PR and content metrics to measure campaign effectiveness
- Make data-driven recommendations for improvement
- Leverage AI and infographics to provide compelling imagery and data for written content
- Monitor news and industry trends and adapt content and PR strategies to market changes
Requirements
- Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or related field
- 3-5 years of experience in content marketing, media/public relations, and/or journalism
- Strong familiarity with the Canadian media landscape, including key national, regional, and trade publications
- Proven experience pitching stories to Canadian media outlets
- Experience communicating data through visualizations, including tables, graphs, and infographics
- Hands-on knowledge of design tools such as Figma and Canva
- Exceptional written communication skills
- Ability to tell a clear, compelling story from start to finish using concise, impactful language
- Self-editing and quality-control skills
- Willingness to learn and grow beyond primary functions
- Ability to learn and perform research independently
Benefits
- Employer paid Medical coverage
- Dental & Vision benefits
- Company supplied equipment; laptop, monitor, headset
- RRSP with up to a 4% match
- Fully remote environment
- Amazing company culture
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