Contract Content Migration Specialist migrating bilingual nonprofit content from Drupal to a headless CMS. Preserving metadata, media, relationships and redirects through launch.
About the role
- Content Marketing Manager owning crypto and tokenization content strategy for Alpaca, a global brokerage infrastructure provider. Translating complex digital-asset products into launch, educational, and thought-leadership content.
Responsibilities
- Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels
- Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets
- Develop audience-specific messaging for crypto buyer personas including issuers, market makers, exchanges, and institutional partners
- Maintain a shared content playbook for approved language and positioning
- Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs
- Translate internal product language into accurate, externally appropriate messaging
- Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship
- Identify content opportunities based on product priorities, partner launches, and growth goals
- Improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution
- Support partner launches and product go-to-market storytelling for Alpaca's crypto and tokenization products
Requirements
- 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets
- Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
- Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences
- Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products
- Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment
- Strong judgment around audience, tone, and message clarity—especially when navigating regulated financial content
- Comfortable operating with a high degree of ownership and moving quickly across multiple concurrent launches
- Experience at a crypto-native company or with tokenization / RWA infrastructure
- Background creating content for market makers, crypto exchanges, or institutional crypto audiences
- Experience building content playbooks or messaging frameworks for technical products
- Familiarity with compliance constraints in regulated financial and crypto marketing content
- Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement
- Based in North America (nice to have)
Benefits
- Stock options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
Job title
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No Education Requirement
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