PR and content specialist developing data - driven stories and media campaigns for Zoocasa, a Canadian real estate prop - tech platform. Building relationships with journalists across Canada and the U.S.
About the role
- Head of Content & Media building Alpaca’s fintech media brand and AI-first content engine. Leading podcasts, video, editorial franchises, audience growth, and executive thought leadership.
Responsibilities
- Own the strategy and buildout of Alpaca as a recognized media brand, developing a differentiated editorial voice, recurring programming, and an engaged audience across financial services, investing, technology, and global markets
- Manage the content team and build Alpaca’s AI-first content operating system and content flywheel
- Build and own Alpaca’s podcast platform, including editorial direction, format, guest strategy, production, distribution, audience development, and performance
- Develop podcast and video programming featuring executives, customers, partners, industry leaders, and other influential voices
- Use original media programming to amplify product news, fundraising announcements, partnerships, customer stories, company milestones, and industry insights
- Create original editorial franchises and repeatable formats across podcasts, video series, newsletters, interviews, research, events, and social content
- Own the complete content and media lifecycle from planning and production through publishing, distribution, audience growth, measurement, and optimization
- Transform company initiatives into content by partnering with Sales, Product, Engineering, Communications, Customer Success, and Executive Leadership
- Leverage AI and automation for research, transcription, drafting, video clipping, repurposing, translation, publishing, analytics, and workflow automation
- Build repeatable processes across blog posts, LinkedIn, X, video, podcasts, email newsletters, customer communications, websites, internal communications, presentations, and case studies
- Own content distribution and audience development across owned, earned, executive, partner, and social channels
- Craft executive thought leadership strategy and differentiated messaging for founders and senior leadership
- Establish content governance, editorial standards, production processes, asset-management systems, and performance-reporting methodologies
- Define and track success across brand reach, audience growth, engagement, content performance, podcast listenership, media influence, and company growth
- Build and lead a world-class content and media team over time
Requirements
- 10+ years of content marketing experience
- 3+ years leading and building teams in a high-growth B2B technology or fintech environment
- Outstanding storytelling and editorial judgment across multiple formats and channels
- Exceptional operating ability and willingness to build the playbook
- Deep understanding and track record of leveraging AI-native content creation tools and marketing automation
- Experience developing executive thought leadership and category-defining narratives
- Data-driven approach focused on business impact and cost efficiency
- Comfortable collaborating remotely in an ambiguous, fast-moving environment
- Clear communication skills to articulate strategy, align stakeholder priorities, and listen to feedback
- Nice to have: experience in fintech, financial services, developer tools, or highly technical industries
- Nice to have: hands-on experience building podcast-first or multimedia content programs
- Nice to have: proven success standing up and leading a content team from an early stage
- Nice to have: familiarity with the developer and investing infrastructure ecosystem
Benefits
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
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