Content Marketing Lead owning strategy, creation, and brand voice for Orchestry’s Microsoft 365 SaaS platform. Scaling content programs and AI workflows to drive demand, SEO, sales, and growth.
About the role
- Head of Content & Media building Alpaca’s fintech media brand and AI-first content engine. Leading podcasts, video, editorial franchises, audience growth, and executive thought leadership.
Responsibilities
- Own the strategy and buildout of Alpaca as a recognized media brand, developing a differentiated editorial voice, recurring programming, and an engaged audience across financial services, investing, technology, and global markets
- Manage the content team and build Alpaca’s AI-first content operating system and content flywheel
- Build and own Alpaca’s podcast platform, including editorial direction, format, guest strategy, production, distribution, audience development, and performance
- Develop podcast and video programming featuring executives, customers, partners, industry leaders, and other influential voices
- Use original media programming to amplify product news, fundraising announcements, partnerships, customer stories, company milestones, and industry insights
- Create original editorial franchises and repeatable formats across podcasts, video series, newsletters, interviews, research, events, and social content
- Own the complete content and media lifecycle from planning and production through publishing, distribution, audience growth, measurement, and optimization
- Transform company initiatives into content by partnering with Sales, Product, Engineering, Communications, Customer Success, and Executive Leadership
- Leverage AI and automation for research, transcription, drafting, video clipping, repurposing, translation, publishing, analytics, and workflow automation
- Build repeatable processes across blog posts, LinkedIn, X, video, podcasts, email newsletters, customer communications, websites, internal communications, presentations, and case studies
- Own content distribution and audience development across owned, earned, executive, partner, and social channels
- Craft executive thought leadership strategy and differentiated messaging for founders and senior leadership
- Establish content governance, editorial standards, production processes, asset-management systems, and performance-reporting methodologies
- Define and track success across brand reach, audience growth, engagement, content performance, podcast listenership, media influence, and company growth
- Build and lead a world-class content and media team over time
Requirements
- 10+ years of content marketing experience
- 3+ years leading and building teams in a high-growth B2B technology or fintech environment
- Outstanding storytelling and editorial judgment across multiple formats and channels
- Exceptional operating ability and willingness to build the playbook
- Deep understanding and track record of leveraging AI-native content creation tools and marketing automation
- Experience developing executive thought leadership and category-defining narratives
- Data-driven approach focused on business impact and cost efficiency
- Comfortable collaborating remotely in an ambiguous, fast-moving environment
- Clear communication skills to articulate strategy, align stakeholder priorities, and listen to feedback
- Nice to have: experience in fintech, financial services, developer tools, or highly technical industries
- Nice to have: hands-on experience building podcast-first or multimedia content programs
- Nice to have: proven success standing up and leading a content team from an early stage
- Nice to have: familiarity with the developer and investing infrastructure ecosystem
Benefits
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
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