Vice President establishing centralized procurement for Canada’s largest Canadian - owned data center provider. Optimizing sourcing, contracts, supplier risk, and construction materials delivery.
About the role
- VP leading Arc’teryx global consumer insights and data strategy for outdoor brand growth. Translating consumer data into brand decisions, innovation, and enterprise strategy.
Responsibilities
- Define and lead Arc’teryx’s Consumer Insights vision
- Embed the voice of the consumer into brand and business strategy, decision making, and long-term growth
- Influence critical business and brand decisions through compelling storytelling and foresight
- Lead the growth of consumer insights capabilities, operating models, and tools
- Build, lead, and develop a high-performing global Consumer Insights team, including organizational design, capability building, and succession planning
- Set the strategic vision and multi-year roadmap for the global Consumer Insights function
- Serve as the enterprise leader and trusted advisor for consumer insights
- Embed a consumer-first operating model and insight-led perspectives across functions, regions, and business units
- Translate complex, multi-source data into clear narratives
- Lead advanced analytics, including predictive, prescriptive, and AI-driven approaches, next-generation measurement, and marketing effectiveness/ROI tools
- Design and scale global insights operating models and enterprise frameworks, including tools, platforms, KPIs, and standardized methodologies
- Build strategic external partnerships with agencies, data providers, and industry experts
- Lead consumer segmentation and consolidate enterprise data and insights systems
- Anticipate emerging consumer behaviors and market dynamics to unlock acquisition, retention, and growth opportunities
- Support executive leadership by aggregating commercial, product, and business data to inform enterprise growth strategy
Requirements
- 15+ years of progressive experience across brand, consumer insights, and strategy functions
- Bachelor's degree in a relevant field
- Proven capability building consumer insights strategies and frameworks
- Demonstrated success influencing executive leadership and translating insights into brand strategy, positioning, and global brand-building initiatives
- Strong analytical and technical fluency, including advanced analytics, predictive modeling, AI-driven insights, and consumer data ingestion, integration, and governance across a multi-market environment
- Exceptional ability to synthesize complex data into compelling narratives that influence senior stakeholders and drive action
- Proven people leadership, including setting clear vision, aligning global teams and cross-functional partners, and building high-performing, diverse organizations within a complex matrix environment
- Knowledge of technical apparel, outdoor, performance, or premium lifestyle categories
- In-depth understanding of the outdoor industry and the consumer culture Arc'teryx targets
- Genuine passion for getting outside
Benefits
- Extended health, dental, and vision coverage
- Mental health support
- Fertility benefits
- Gender-affirming care
- 24/7 Employee Assistance Program (EAP)
- RRSP matching
- Eligibility for Arc'teryx Annual Incentive Plan
- Access to Employee Stock Purchase program (ESPP) where applicable
- Paid time off
- Wellness time
- No Wasted Day program with dedicated paid days to get outside and explore
- Parental leave top-up
- Nesting period for new parents
- Professional development opportunities
- Arc'teryx Academies (outdoor skill-building events)
- Employee Belonging Councils
- Employee discounts
- Pro Deals (exclusive discounted pricing on gear)
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