Business Development Representative generating qualified SaaS pipeline for WeSuite, which provides sales management software to security integrators.
Managing prospecting, CRM workflows, GTM tools, and executive relationships to drive meetings and revenue growth.
Responsibilities
Prospect and engage security, fire, IT, AV, HVAC integrator decision-makers through cold calls, email, LinkedIn, and industry events
Qualify inbound leads and schedule discovery calls or demos for Account Executives
Research target accounts, dealers, buying committees, and professional associations to create effective outreach
Identify and prioritize high-value prospects, qualify opportunities, and build relationships with executives and key industry stakeholders
Strengthen WeSuite’s industry presence through relationships across target accounts, associations, and industry networks
Meet or exceed monthly and quarterly targets for meetings, qualified opportunities, and pipeline contribution
Own and improve the CRM as an operational source of truth for BDR activity
Build and refine workflows, sequences, lead scoring, lifecycle stages, and custom properties
Resolve data quality, routing, deduplication, and pipeline visibility gaps
Build and maintain reporting on funnel conversion and pipeline performance
Maintain accurate prospect, activity, and pipeline-stage records
Track outreach activity, meeting outcomes, and opportunity progression
Partner with Marketing to improve lead quality, campaign performance, and follow-up
Partner with Account Executives on clean, context-rich opportunity handoffs
Feed ICP and messaging insights into the go-to-market platform
Use GTMP sequences and reporting to manage cadences and measure outreach effectiveness
Review outbound messaging and campaign performance and recommend improvements
Manage the WeSuite GTM platform and prospecting, search, and data-enrichment tools
Sharpen ICP definitions using conversion and win/loss data
Build, test, and iterate email sequences for high-quality pipeline
Track which tools, sequences, and ICP criteria drive pipeline and revenue
Provide human quality control for targeting, messaging, prospect data, and outbound activity
Requirements
3+ years of business development or SaaS sales experience required
Proven ability to build relationships with executives and key industry stakeholders
Ability to identify high-value prospects, qualify opportunities, and contribute to industry presence
Strong drive and competitive mindset
Hands-on CRM experience with Salesforce, HubSpot, or similar
Persistence and resilience in consistent follow-up
Interest in security technology, fire/life safety, or integrator/dealer sales preferred but not required
Strong written and verbal communication skills
Ability to review outbound messaging and campaign performance and suggest improvements
Ability to work effectively with automated go-to-market tools while applying human judgment and quality control
1–3 years of sales, business development, or customer-facing experience stated in the posting
Analytical mindset and ability to diagnose funnel issues and propose solutions
Organized and detail-oriented, especially with CRM data
Competitive and goal-oriented
Strongly preferred: experience selling software or technology solutions
Strongly preferred: familiarity with security, fire and life safety, AV, HVAC, or other integrator businesses
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