Affinity marketing manager driving acquisition and revenue growth for Canadian insurer Intact. Leading demand generation, go - to - market strategy, campaign optimization, and marketing professionals.
About the role
- Portfolio Growth Manager optimizing ad monetization, store presence, and paid marketing for A Thinking Ape’s mobile game back catalogue. Building AI-powered automation and reporting across ATA and DECA’s multi-title portfolios.
Responsibilities
- Own hands-on ad monetization across all DECA games
- Review waterfall and bidder configurations and maintain mediation platforms
- Manage ad network onboarding/offboarding and coordinate SDK maintenance
- Own monetization reporting and reconciliation and support programmatic bidding
- Own store presence and product marketing for assigned back-catalogue titles across both studios
- Plan and ship Custom Store Listings and Custom Product Pages for seasonal moments, in-game events, and live-ops beats
- Optimize metadata and store hygiene on the App Store and Google Play
- Partner with product teams to align store messaging with live roadmaps
- Maintain existing paid campaigns across SDK networks, social, and search
- Run occasional small-scale creative and Apple Search Ads tests focused on efficiency
- Build and maintain automations for reporting, MMP data, creative briefs, and store listing management
- Consolidate automation into shared productized workflows and reduce manual work
- Serve as an internal reference point for applying AI across the growth function
- Maintain cross-studio reporting cadences and standardize data and narratives for leadership
- Unblock routine requests and proactively inform stakeholders
- Establish AdMon ownership, product marketing ownership, cross-studio reporting, and an AI-powered automation within the first 90 days
Requirements
- 3+ years in mobile gaming, with experience inside a mobile game studio (mandatory)
- At least 2 years in a mobile marketing function: ad monetization, product marketing, ASO, or UA
- Personally built AI systems or tools and used them in a real workflow
- Exceptional cross-team communication, curiosity, and proactive information sharing
- Direct ad monetization stack experience with AppLovin MAX, LevelPlay, or Google AdMob is preferred
- Experience optimizing the App Store and Google Play, including Custom Store Listings and Custom Product Pages, is preferred
- Working knowledge of AppsFlyer, Adjust, or Singular
- Structured data handling and advanced Excel
- Scripting, API integration, or low-code experience is a significant plus
- Strong project management instincts and ability to organize many moving parts
- Working-level understanding of AI development and ability to translate it into operational systems
Benefits
- Flexible, safe, inclusive work environment
- Autonomy to do your best work
- Supportive leadership
- Thought-provoking projects and fun problems
- Career development space and resources
- Inclusive environment with accommodations or support during recruitment if required
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