Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace - integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
About the role
- Senior marketing leader owning pipeline, ABM, and full-funnel programs for AudienceView’s live-event commerce platform. Managing a cross-functional team and executing campaigns across B2B SaaS channels.
Responsibilities
- Manage and mentor a small cross-functional marketing team
- Set priorities, run sprint planning, and remove team roadblocks
- Own the pipeline number and lead demand generation programs
- Design multi-channel campaigns across paid, owned, and earned channels
- Produce and manage webinars, source and prepare speakers, run virtual and field events, and manage content syndication
- Refine and scale the Account-Based Marketing engine
- Partner with Sales to identify target accounts and orchestrate personalized, multi-channel plays
- Conduct regular pipeline reviews and ensure smooth lead routing
- Build sales enablement playbooks for campaigns
- Write campaign briefs and direct email nurture tracks
- Oversee landing page creation and tactical execution in the marketing automation platform
Requirements
- 7–10 years of progressive experience in demand generation, marketing programs, or field marketing within the B2B SaaS industry
- Proven experience directly managing direct reports to execute complex campaigns
- Hands-on experience setting up webinars, developing integrated programs, running live events, and building campaigns in automation tools
- Experience designing and running 1:1, 1:few, and 1:many ABM campaigns targeting a complex buying committee
- Deep knowledge of modern B2B GTM and sales alignment tools, such as Salesforce, Pardot/Marketo, Gong, and ABM platforms
- Proven ability to leverage emerging AI tools to optimize campaign workflows and funnel conversion
- Revenue-focused approach measuring pipeline generated and closed-won revenue
- Full-funnel marketing expertise with a buyer-centric approach
Benefits
- Remote-first work environment
- Work alongside globally based colleagues
- Diversity and inclusion-focused culture
- Microsoft Teams interview process with advance notice of AI transcription and manual note-taking option
Job title
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Experience level
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Degree requirement
No Education Requirement
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