Sweat Pants Agency

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performance-marketing

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact
• Manage monthly budgets ranging from $5k to well into six figures
• Own client relationships, present results and plans, explain reasoning, and answer for account performance
• Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking
• Create Loom audits for clients
• Separate brand and non-brand performance and optimize them appropriately
• Analyze incremental performance, including NC-CPA, NC-ROAS, geo holdouts, and brand-search tests
• Manage Merchant Center hygiene, product titles, disapprovals, promotions, Shopping, and Performance Max delivery
• Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
• Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, or tracking
• Build landing pages, scripts, reporting, and other tools needed by accounts
• Communicate directly with clients and own account outcomes end to end

Google Ads Media Buyer – Growth Strategist

Google Ads strategist owning DTC and eCommerce accounts end to end. Scaling growth through Search, Shopping, Performance Max, attribution, and client strategy.

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact
• Manage monthly budgets from $5k to well into six figures
• Present results, plans, and reasoning directly to clients
• Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
• Create Loom walkthroughs of account audits
• Manage brand and non-brand campaigns as separate businesses
• Analyze and set targets for PMax based on branded versus incremental volume
• Audit Google automation, auto-applied recommendations, assets, and sitelinks
• Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping/PMax
• Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
• Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
• Build landing pages, scripts, reporting, and other solutions using AI tools
• Communicate directly with clients during US Eastern business hours
• Optimize toward NC-CPA and NC-ROAS, using attribution analysis and geo holdouts

Senior Google Ads Buyer, DTC eCommerce

Senior Google Ads Buyer owning strategy, buying, attribution, and client relationships for DTC eCommerce brands. Driving incremental growth across Google Ads, Shopping, PMax, and the full conversion funnel.

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact
• Manage budgets ranging from $5k/month to well into six figures per month
• Present results, plans, and reasoning directly to clients
• Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
• Create Loom walkthroughs of account audits
• Manage brand and non-brand activity as separate businesses and report them separately
• Analyze Performance Max to distinguish branded from incremental volume
• Audit Google’s auto-applied recommendations, assets, and sitelinks
• Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max
• Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
• Diagnose and resolve bottlenecks involving creative, offer, AOV, landing page, checkout, and tracking
• Build landing pages, scripts, reporting, and other tools needed by accounts
• Optimize toward NC-CPA and NC-ROAS and use geo holdouts to assess incrementality

Paid Search Strategist, DTC eCommerce

Paid Search Strategist owning full-funnel Google Ads growth for DTC eCommerce brands. Managing client relationships, attribution, feeds, tracking, Shopping, and Performance Max.

creative-strategist

• Own 4 to 6 DTC accounts as strategist, buyer, creative lead, and direct client contact
• Manage client relationships, present results and plans, explain reasoning, and answer for account performance
• Research customer reviews, ad comments, support tickets, Reddit, competitor ad libraries, and account ad performance
• Use internal OCR and transcription tooling to connect ads with performance
• Write creative briefs, scripts, hooks, ad copy, and advertorial copy
• Direct editors and designers, run revision rounds, and maintain the quality bar
• Launch approximately 8 to 10 new ads per week in informed batches
• Build, deploy, and live-test advertorials, comparison pages, and PDPs using Claude Code and Vercel
• Diagnose and resolve bottlenecks across creative, offer, AOV, landing page, and checkout
• Optimize and report on new-customer CPA and new-customer ROAS
• Take client calls during US Eastern business hours

Media Buyer, Creative Strategist

Media buyer and creative strategist owning Meta advertising for DTC and eCommerce brands.
Building creative, landing pages, and conversion strategies while managing client relationships and account performance.

• Own 4 to 6 DTC accounts as strategist, media buyer, creative lead, and direct client contact
• Manage client relationships, present results and plans, explain reasoning, and respond when performance declines
• Research customer reviews, ad comments, support tickets, Reddit, and competitor ad libraries to develop marketing angles
• Use internal tooling to OCR and transcribe account ads and connect them to performance
• Write creative briefs, scripts, hooks, ad copy, and advertorial copy
• Direct editors and designers, run revision rounds, and maintain the quality bar
• Launch approximately 8 to 10 new ads per week in informed batches
• Build and test advertorials, comparison pages, and product detail pages
• Deploy landing pages to Vercel on subdomains and test them live before client Shopify deployment
• Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, or checkout
• Report on new-customer economics using NC-CPA and NC-ROAS
• Defend attribution opinions and performance decisions with clients

Media buyer and creative strategist owning Meta growth for DTC and eCommerce brands.
Researching, directing creative, building landing pages, and managing client performance end to end.

• Build and run the operating system for the paid media team
• Run ClickUp as the single source of truth, including templates, recurring tasks, intake forms, automations, and dashboards
• Own capacity planning across media buyers, designers, and video editors
• Track creative deliverables from request through revisions, approvals, QA, and delivery
• Source, negotiate with, and manage creators and UGC production
• Track creator orders, usage rights, costs per account, and invoice markups
• Own and standardize client onboarding, including account access, ClickUp, reporting, and dashboards
• Build landing pages, advertorials, presell pages, and landing page variants using Claude Code
• Maintain accurate client reporting and dashboards
• Build internal tools, automations, and living SOPs using AI
• Identify communication and delivery gaps and drive follow-ups to closure
• Schedule recurring client and internal meetings, capture action items, and ensure completion
• Flag at-risk accounts early and escalate
• Potentially write creative briefs, launch ads, and participate in account reviews

Marketing Project Manager, Paid Media

Marketing Project Manager building paid-media systems for Sweat Pants Agency, which manages performance marketing for 57 brands.
Running capacity planning, creative workflows, creator sourcing, onboarding, reporting, and AI-powered operations.

project-manager

• Act as a primary point of coordination between clients, strategists, and internal team members.
• Own client onboarding end to end: collect and organize account access (Meta Business Manager, Google Ads, Klaviyo, Shopify, TikTok), set the account up in ClickUp, and standardize the process so every launch feels the same.
• Run ClickUp as the single source of truth: build and maintain project templates, recurring tasks, and dashboards, and keep every account's status and owner current.
• Catch gaps in client communication and delivery before they escalate, and drive follow-ups to closure.
• Track all creative deliverables from request to delivery, including revisions and approvals, and QA work before it reaches the client.
• Source, negotiate with, and manage creators across Billo, Backstage, email and other platforms; track orders, usage rights, and costs, and ensure markups land on client invoices.
• Make sure client reporting and dashboards are set up correctly and stay accurate for every account.
• Schedule and coordinate recurring client and internal meetings, capture action items, and make sure they get done.
• Build internal tools, automations, and living SOPs using AI (you'll be given access to Claude Code) so the whole team runs faster and the same way every time.
• Flag at-risk accounts early and escalate to leadership.


Marketing Project Manager, ClickUp

Marketing Project Manager coordinating between clients and internal teams at Sweat Pants Agency. Ensuring timely project delivery and standardized client onboarding.

• Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
• Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working
• Manage ad budgets ranging from $30k / mo to $1m / mo per client
• Diagnose the full funnel — spot whether issues are creative, offer, or conversion
• Communicate clearly with clients — present results, plans, and next steps
• Work with UGC creators — source talent, write scripts, direct content when needed

Media Buyer – Creative Strategist

Performance media buyer focused on DTC brands through Meta ads. Building creative strategies and managing ad budgets to optimize campaign performance.

We help subscription businesses rapidly grow through paid acquisition, CRO, and copy.

Sweat Pants Agency

Open jobs

8 jobs found

Google Ads Media Buyer – Growth Strategist

Sweat Pants Agency

Senior Google Ads Buyer, DTC eCommerce

Sweat Pants Agency

Paid Search Strategist, DTC eCommerce

Sweat Pants Agency

Media Buyer, Creative Strategist

Sweat Pants Agency

Media Buyer, Creative Strategist

Sweat Pants Agency

Marketing Project Manager, Paid Media

Sweat Pants Agency

Marketing Project Manager, ClickUp

Sweat Pants Agency

Media Buyer – Creative Strategist

Sweat Pants Agency