Senior Demand Generation Marketer scaling inbound pipeline and campaigns for TLDR, the profitable tech newsletter network. Owning paid, email, funnel optimization, and vertical go - to - market programs.
About the role
- Senior Google Ads Buyer owning strategy, buying, attribution, and client relationships for DTC eCommerce brands. Driving incremental growth across Google Ads, Shopping, PMax, and the full conversion funnel.
Responsibilities
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets from $5k to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Manage brand and non-brand campaigns as separate businesses
- Analyze and set targets for PMax based on branded versus incremental volume
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping/PMax
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other solutions using AI tools
- Communicate directly with clients during US Eastern business hours
- Optimize toward NC-CPA and NC-ROAS, using attribution analysis and geo holdouts
Requirements
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and implemented improvements
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native and already using Claude or equivalent as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems proactively
- Skeptical, evidence-based approach to performance metrics
- Availability for client calls during US Eastern business hours
- Shopify store ownership/operation or Meta advertising experience is a bonus
- Ability to own strategy, buying, client communication, audits, feeds, tracking, bottleneck diagnosis, and solutions
Benefits
- Remote work with the ability to live anywhere worldwide
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities for professional growth into senior strategy
- Increased responsibility based on performance
- Work on real DTC and eCommerce brands with real budgets
- Aggressive testing and rapid learning
- Build scalable frameworks
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Degree requirement
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