Performance marketing strategist leading Google and Meta growth for Northern’s e - commerce and lead - generation clients. Managing budgets, testing, client strategy and AI - enabled paid media operations.
About the role
- Director leading paid acquisition, digital experience, and conversion optimization for Procurify’s agentic procurement platform. Driving qualified pipeline growth through analytics, experimentation, and AI.
Responsibilities
- Own the strategy, execution, forecasting, and performance of paid acquisition channels
- Lead paid media optimization across campaign strategy, audience targeting, bidding, creative experimentation, and budget allocation
- Identify, test, and scale new acquisition opportunities
- Leverage CRM data, offline conversion tracking, and advanced bidding strategies
- Own paid media budgets, performance forecasting, and external agency relationships
- Lead Procurify’s digital experience strategy and website conversion strategy
- Manage and develop the WebOps Manager
- Lead website experimentation and conversion optimization programs
- Partner with Content & Brand and Product Marketing on digital experiences and buyer intent
- Own performance analysis and reporting across paid acquisition and digital conversion
- Partner with Revenue Operations on attribution, conversion tracking, and measurement
- Apply advanced analytics, attribution, and incrementality testing
- Translate performance insights into executive recommendations and optimization strategies
- Provide strategic and operational leadership across paid acquisition and digital experience
- Collaborate with Demand Generation, Content & Brand, Product Marketing, Sales, and Revenue Operations
- Champion the application of AI across performance marketing
- Communicate priorities, performance, and strategic recommendations to marketing and executive leadership
Requirements
- 7–10 years of experience in B2B SaaS performance marketing
- Demonstrated ownership of significant paid media budgets and measurable pipeline outcomes
- Deep hands-on expertise in Google Ads, Microsoft Advertising, and other paid media channels
- Experience with campaign strategy, bidding, optimization, and performance analysis
- Proven success driving paid acquisition and qualified pipeline in B2B SaaS environments
- Understanding of offline conversions, CRM-based performance data, and automated bidding strategies
- Experience leading website conversion strategy, CRO programs, and digital experience improvements
- Advanced analytical and experimentation skills, including attribution, performance forecasting, incremental measurement, and investment optimization
- Hands-on experience with Salesforce, Google Analytics 4, and Google Ads
- Familiarity with Marketo and Marketo Measure
- Strong commercial judgment and problem-solving skills
- Ability to leverage AI tools to improve marketing performance and accelerate workflows
- Experience managing team members, collaborating with agencies, and influencing cross-functional stakeholders
- Strong executive communication skills
- Strong knowledge of SEO, GEO, and organic acquisition
- Must be located in Canada and have appropriate Canadian work authorization or sponsorship eligibility
Benefits
- Flexible working hours
- Work anywhere from within Canada
- Flexible responsible time off
- Extended health, vision, and dental benefits
- Employee Assistance Program (EAP)
- Health and wellness spending account
- Regular educational lunch and learns
- Competitive stock program / stock options
- Company Incentive Plan (CIP) target of 15% of base salary
- Remote-first work environment
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior Demand Generation Marketer scaling inbound pipeline and campaigns for TLDR, the profitable tech newsletter network. Owning paid, email, funnel optimization, and vertical go - to - market programs.
Demand Generation Manager driving paid, email, event, and RevOps programs for CadMakers’ construction - tech SaaS platform. Optimizing campaigns, automation, and analytics to grow qualified pipeline.
Paid Social Lead scaling Meta, TikTok, and YouTube affiliate campaigns for Forbes Advisor. Building a high - performing team and driving profitable growth across consumer categories.
Demand Generation Manager driving B2B campaigns, HubSpot operations and pipeline growth. Supporting Citation Canada’s HR and Health & Safety solutions for Canadian businesses.
Demand Generation Manager driving paid media, marketing automation, and conversion optimization for Westland’s Canadian insurance brands. Generating qualified leads and strengthening client acquisition, onboarding, and retention.
Senior paid media strategist leading Google, LinkedIn, Meta, and Microsoft campaigns for fast - growing B2B companies. Connecting ad spend to pipeline and revenue through strategic client leadership.
Campaign Manager orchestrating multi - channel enterprise demand generation campaigns for Clio’s legal AI technology. Driving pipeline, sales alignment, AI automation, and campaign performance.
GTM Campaign Manager building scalable AI - powered campaigns and targeted lists for Procurify’s procurement platform. Driving pipeline across inbound, outbound, and expansion channels.
Paid Ads Specialist owning Google and Meta acquisition for THE/STUDIO’s global custom manufacturing platform. Scaling campaigns, creative testing, tracking, and new - customer revenue.