Senior Demand Generation Marketer scaling inbound pipeline and campaigns for TLDR, the profitable tech newsletter network. Owning paid, email, funnel optimization, and vertical go - to - market programs.
About the role
- Performance marketing strategist leading Google and Meta growth for Northern’s e-commerce and lead-generation clients. Managing budgets, testing, client strategy and AI-enabled paid media operations.
Responsibilities
- Set paid media strategy across Google and Meta and determine when additional channels should be included
- Build, optimize and report on campaigns
- Own cross-platform budget allocation to maximize incremental return
- Optimize toward CPA, ROAS, lead quality and revenue
- Build and run testing roadmaps across creative, audiences and bidding
- Advise client marketing leaders, lead quarterly business reviews and shape growth plans
- Coach junior strategists through reviews and development
- Identify growth opportunities and build business cases for new platforms, channels or increased investment
- Use and help shape AI tools for planning, analysis and reporting
- Establish team best practices and lead platform strategy decisions
- Collaborate with Account Management, SEO, design, lifecycle and measurement teams
Requirements
- 5+ years in paid media
- 3+ years owning performance strategy for client accounts
- Deep, hands-on expertise in Google Ads or Meta Ads
- Hands-on experience planning, building and optimizing campaigns on the other platform
- Track record of shifting budget across platforms and proving impact on business results
- Confidence advising senior client stakeholders and standing behind recommendations
- Experience coaching junior team members and reviewing their work
- Experience with TikTok, Reddit, Pinterest, Snap or LinkedIn is a bonus
- Google Ads and Google Analytics certifications are an asset
Benefits
- Profit sharing
- RRSP matching
- Flexible work
- Health spending account
- Wellness and fitness programs
- Home office allowance
- Full benefits package
- Professional training and ongoing development
- Remote, hybrid or in-office work options
- Real paths forward into people leadership, performance strategy, or measurement roles
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