Senior paid media strategist leading Google, LinkedIn, Meta, and Microsoft campaigns for fast - growing B2B companies. Connecting ad spend to pipeline and revenue through strategic client leadership.
About the role
- Demand Generation Manager driving paid media, marketing automation, and conversion optimization for Westland’s Canadian insurance brands. Generating qualified leads and strengthening client acquisition, onboarding, and retention.
Responsibilities
- Lead demand generation planning across Westland’s brands, products, and provincial markets
- Build and optimize automated workflows across HubSpot, Salesforce, and Pathway
- Nurture prospects, re-engage cold leads, and support onboarding, retention, and client satisfaction
- Partner with the Content Manager on blogs, commercial white papers, and product pages
- Align content with SEO, AEO, and demand generation objectives
- Lead paid media strategy and performance across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels
- Monitor day-to-day paid media results and identify strategic improvement opportunities
- Allocate and pace budgets across national, provincial, and regional markets
- Monitor and improve conversion performance using behavioural data and structured testing
- Optimize landing pages, calls to action, copy, and key funnel stages
- Support commercial insurance through account-based marketing, prospect identification, and enrichment using tools such as Clay
- Deliver monthly and ad hoc reporting with analysis and actionable recommendations to marketing leadership and commercial stakeholders
- Work cross-functionally to strengthen acquisition, onboarding, retention, and long-term client relationships
Requirements
- 5+ years of progressive experience in demand generation or performance marketing
- Experience spanning marketing automation, organic and paid channels, and conversion optimization
- Hands-on knowledge of Google Ads, including Search, Display, YouTube, Performance Max, and Demand Gen
- Hands-on capability in LinkedIn Ads and Meta Ads
- Experience building automated workflows in marketing automation and CRM environments such as HubSpot and Salesforce
- Experience with nurture, re-engagement, and lifecycle journeys
- Experience using GA4, Google Search Console, SEMrush, VWO or Optimizely, and Data Studio
- Strong understanding of conversion optimization, SEO, AEO, and structured experimentation
- Experience improving landing pages, CTAs, copy, and digital journeys
- Ability to manage and optimize budgets across multiple brands, campaigns, products, and markets
- Excellent analytical, organizational, and communication skills
- Ability to turn performance data into clear insights and business recommendations
- Creative and commercially minded approach
- Experience driving demand to physical locations through local SEO, AEO, content, and paid media is an asset
Benefits
- Competitive annual short-term incentive program
- Financial assistance for approved work-related training/development courses leading to certification
- Professional development programs, seminars, and conferences
- Open, flexible and welcoming workplace
- Opportunities to grow and learn
- Autonomy to own your own success
- Total rewards program supporting financial, physical, and mental health
- Amplifying Communities program supporting causes important to employees
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Campaign Manager orchestrating multi - channel enterprise demand generation campaigns for Clio’s legal AI technology. Driving pipeline, sales alignment, AI automation, and campaign performance.
GTM Campaign Manager building scalable AI - powered campaigns and targeted lists for Procurify’s procurement platform. Driving pipeline across inbound, outbound, and expansion channels.
Paid Ads Specialist owning Google and Meta acquisition for THE/STUDIO’s global custom manufacturing platform. Scaling campaigns, creative testing, tracking, and new - customer revenue.
Director leading paid media, SEM, and SEO for Sleep Country Canada’s mattress and home furnishings business. Driving online orders and showroom traffic across Canada.
Demand generation associate launching campaigns, webinars, events, and ABM programs for Limina's AI data - intelligence platform. Growing qualified leads and marketing - sourced pipeline.
Performance Marketing Manager scaling paid acquisition for Relay’s digital banking platform. Leading marketers, optimizing channels, and expanding campaign testing.
Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
Senior Performance Marketing Manager scaling Chess.com's paid acquisition across app, social, video, and DSP channels. Driving incrementality, ROAS, LTV, creative testing, and globally remote budget strategy.
Campaign Manager implementing and optimizing Programmatic, Social, and PPC/SEM campaigns at independent media agency Glassroom. Monitoring pacing, reporting performance, and protecting client brands.