Performance Marketing Manager scaling paid acquisition for Relay’s digital banking platform. Leading marketers, optimizing channels, and expanding campaign testing.
About the role
- Demand generation associate launching campaigns, webinars, events, and ABM programs for Limina's AI data-intelligence platform. Growing qualified leads and marketing-sourced pipeline.
Responsibilities
- Execute integrated campaigns from brief to launch, including emails, landing pages, forms, and team timelines
- Run the webinar program end to end, including topics, speakers, promotion, registration, live sessions, and follow-up
- Promote content across owned, earned, and paid channels, including email, LinkedIn, content syndication, and partner co-marketing
- Support paid media through audience building, ad copy, and performance tracking
- Build and clean target lists, manage imports, and maintain accurate segmentation
- Coordinate event promotion and help prospects book meetings before events
- Manage case study logistics, including customer sourcing, interviews, approvals, and final sign-off
- Adapt campaign content and case studies into rep-ready assets for new industries and use cases
- Build target lists and campaign materials for the ABM pilot with the MDR
- Report on leads, MQLs, pipeline, conversion rates, and campaign performance; recommend where to shift effort
- Report to the VP of Marketing and collaborate with the Market Development Representative, Customer Success, Sales, partners, and agencies
Requirements
- 0 to 2 years in B2B marketing, demand generation, marketing operations, or a related role; internships and campaign work count
- Ability to take campaigns from idea to launch on a deadline and manage details
- Comfort with numbers, analyzing results, identifying causes, and optimizing performance
- Ability to write clear, compelling copy for emails, landing pages, and ads adapted for technical and compliance audiences
- Familiarity with a marketing automation platform or CRM, such as HubSpot, is a plus
- Experience with LinkedIn ads is a plus
- Comfortable working with customers and internal teams
- Willingness to learn a technical product and understand data privacy, AI, and compliance
- High ownership, including list cleanup, form testing, and UTM tracking
Benefits
- Equity participation
- Bonus/variable compensation
- Comprehensive benefits
- Growth paths into senior demand generation, ABM, marketing operations, or campaign leadership
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