Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace - integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
About the role
- Paid Media Strategist leading paid media strategy for fast-growing B2B companies. Managing senior client relationships, budgets, attribution, and campaigns across major advertising platforms.
Responsibilities
- Develop paid media strategies aligned to each client's business goals and North Star Metric
- Own forecasting and budget pacing against quarterly and annual targets
- Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions
- Steer client conversations toward decisions, priorities, and committed next steps
- Drive AI-assisted campaign strategy, creative testing, and measurement
- Manage and grow a portfolio of 4-7 B2B clients as the primary strategic contact
- Build trust with senior marketing, demand generation, and executive stakeholders
- Run calls, set agendas, control the room, and handle hard questions live
- Communicate progress, risks, and recommendations before clients ask
- Own follow-through so each conversation ends with clear actions, owners, and timelines
- Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
- Own conversion tracking integrity end to end across GA4, GTM, and CRM
- Diagnose performance issues across tracking, structure, bidding, creative, and demand
- Prioritize by business impact, effort, and implementation reality; QA everything before it ships
Requirements
- 3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS
- Prior client-facing strategy role where you owned communication, not just execution
- Track record hitting MQL, SQL, or pipeline targets for B2B clients
- Direct responsibility for at least $50k in monthly ad spend across multiple accounts
- Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
- Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
- Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure
- Requires 4 overlap hours with 9am - 5pm EST
- Full-time Canadian residents required for comprehensive health, dental, and eye care eligibility
Benefits
- This role is fully remote
- 5 weeks of paid time off
- Competitive compensation plus quarterly bonuses
- Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
- Paid training (school, events, conferences)
- For full-time Canadian residents only - comprehensive health, dental, and eye care
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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