Senior Performance Marketing Manager scaling Chess.com's paid acquisition across app, social, video, and DSP channels. Driving incrementality, ROAS, LTV, creative testing, and globally remote budget strategy.
About the role
- Performance Marketing Manager building Ground News’s Google and YouTube growth engine. Scaling subscriber acquisition for its news comparison platform while maintaining CAC and payback discipline.
Responsibilities
- Build Google Ads from scratch, including account structure, campaign architecture, naming conventions, and testing frameworks
- Scale spend from its current low base to a major share of total paid budget while holding CAC and subscriber payback
- Own Search, Performance Max, Demand Gen, and YouTube, including budget allocation and bidding strategy
- Work with external agencies to build the YouTube creative engine through briefing, testing, and hook and format iteration
- Build, test, and iterate dedicated Google landing pages
- Establish measurement infrastructure including conversion tracking, Enhanced Conversions, app and web attribution, incrementality testing, and trusted reporting
- Experiment with and launch adjacent paid channels when justified
- Partner with product, engineering, and analytics to deliver paid media requirements
- Report performance honestly and tactfully
Requirements
- 5+ years managing Google Ads at a meaningful scale, ideally in subscription, DTC, or app
- Proven experience scaling an account from small to large
- Hands-on YouTube experience, including scaling video campaigns
- Strong analytical skills; comfortable with GA4, spreadsheets, and BI tools
- Ability to brief video creative and diagnose ad performance
- Experience managing campaigns on paid channels beyond Google
- Genuine interest in news and media is a plus
- Ability to travel occasionally to the Kitchener, Ontario HQ and company-wide All Hands meetups
- Ability to work legally in Canada
Benefits
- Competitive total rewards with a market-benchmarked base salary calibrated to location
- Remote-first environment: work from anywhere in Canada, on your own time zone
- In-person meetups and team gatherings
- Medical, dental, vision, and life insurance coverage for you and your family
- Professional development opportunities
- Mission-driven, collaborative, creative team with diverse perspectives
Job title
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Experience level
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Degree requirement
No Education Requirement
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