Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace - integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
About the role
- Google Ads strategist owning DTC eCommerce accounts for Sweat Pants Agency, which scales brands through paid media. Managing full-funnel campaigns, attribution, tracking, and client strategy.
Responsibilities
- Own a set of DTC accounts as strategist, buyer, and direct client contact
- Manage monthly budgets ranging from $5k to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Separate brand and non-brand performance and reporting
- Analyze and set targets for PMax based on branded versus incremental volume
- Audit Google’s auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, and reporting to remove account constraints
- Work with clients during US Eastern business hours as their direct point of contact
Requirements
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, and revenue, including what was changed to achieve them
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working style; already using Claude or an equivalent as a working tool
- Ability to build and ship landing pages using Claude or an equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on ineffective strategies, and raise problems early
- Ability to work during US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store or running Meta at spend
Benefits
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust from day one
- A lot of autonomy
- Fast feedback
- Opportunity to grow into senior strategy
- Increased responsibility and growth based on performance
- Strong team retention
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Paid Media Strategist leading paid media strategy for fast - growing B2B companies. Managing senior client relationships, budgets, attribution, and campaigns across major advertising platforms.
Performance Marketing Specialist owning paid search across Canada, the US, and Australia for Odd Bunch’s sustainable grocery subscription service. Managing Google Ads, channel expansion, attribution, and B2B lead generation.
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Managing full - funnel growth across Search, Shopping, PMax, feeds, landing pages, and tracking.
Google Ads strategist owning DTC and eCommerce accounts for Sweat Pants Agency. Managing media buying, attribution, feeds, tracking, landing pages, and direct client relationships.
Senior marketing leader owning pipeline, ABM, and full - funnel programs for AudienceView’s live - event commerce platform. Managing a cross - functional team and executing campaigns across B2B SaaS channels.
Paid Media Specialist managing LinkedIn, Meta and Reddit campaigns for a B2B technology company. Optimizing performance, budgets and pipeline - focused demand generation.
Freelance Senior Paid Social Specialist managing B2B technology campaigns across LinkedIn, Meta and Reddit. Optimizing full - funnel performance, budgets and pipeline generation for an established technology company.
Growth Marketing Manager scaling Thumbtack’s paid social campaigns across major platforms. Driving customer growth for its home - services marketplace through testing, analytics, and creative optimization.
Growth Marketing Manager scaling paid social across major platforms for Thumbtack, a home - services marketplace connecting homeowners with local professionals.