Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace - integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
About the role
- Google Ads strategist owning DTC and eCommerce accounts for Sweat Pants Agency. Managing media buying, attribution, feeds, tracking, landing pages, and direct client relationships.
Responsibilities
- Own a set of DTC and eCommerce Google Ads accounts end to end, with budgets from $5k/month to well into six figures monthly
- Serve as strategist, media buyer, and direct client point of contact
- Present results, plans, and reasoning; answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking before making changes
- Create Loom walkthroughs of account audits for clients
- Manage brand and non-brand campaigns as separate businesses and report them separately
- Analyze Performance Max performance, including branded versus incremental volume
- Audit and control Google automation, auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max delivery
- Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Investigate and resolve discrepancies in performance data
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed to remove account constraints
- Optimize and evaluate performance using NC-CPA and NC-ROAS, attribution analysis, and geo holdouts
Requirements
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and implemented changes
- Specific experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native approach; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on clients, and raise problems proactively
- Skepticism toward attribution and performance metrics; willingness to run holdouts
- Availability for client calls during US Eastern business hours
- Bonus: experience building or operating a Shopify store or running Meta at spend
- Ability to own strategy, buying, client communication, feed, tracking, landing pages, and related account constraints end to end
Benefits
- Real brands with real budgets
- Trust and autonomy from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Remote work with flexible schedule; no time clock
- Ability to live and work anywhere worldwide
- Client calls during US Eastern business hours, with the rest of the day flexible
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Experience level
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Degree requirement
No Education Requirement
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