Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace - integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
About the role
- Performance Marketing Specialist owning paid search across Canada, the US, and Australia for Odd Bunch’s sustainable grocery subscription service. Managing Google Ads, channel expansion, attribution, and B2B lead generation.
Responsibilities
- Own paid search CPA, blended CAC, and new subscriber volume across Canada, the US, and Oddies/Australia
- Manage Google Ads Search, Shopping, Performance Max, Demand Gen, and YouTube account structure
- Manage budget pacing, bid strategy, search term mining, negative keyword hygiene, and RSA testing
- Own paid search for corporate, workplace, and wholesale B2B accounts
- Build Microsoft Advertising, Bing Audience Network, and Reddit Ads into meaningful channels
- Evaluate emerging search surfaces, including AI answer engines and shopping agents
- Reconcile platform-reported conversions against GA4 and Triple Whale
- Report cost per new customer rather than cost per conversion
- Write and test ad copy within character limits
- Partner with the web/CRO team on paid landing page performance
- Own the paid search stack and drive AI/automation leverage
- Deliver data-backed leadership reporting with insights and recommendations
Requirements
- 2-4 years in paid search or PPC, with direct ownership of a budget and a CPA number (DTC/e-commerce preferred)
- Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking
- Experience running more than one market or region
- US launch experience preferred
- Judgment to know when a market needs its own structure
- Strong short-form copywriting and stakeholder communication
- Operator's reliability: own commitments end-to-end and flag risk early
- B2B or lead-generation paid search is a bonus
Benefits
- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- RRSP matching available at 12 months
- 20 days Paid Time Off (PTO)
- Fully remote within Canada, with flexible hours
- Strong potential for growth within the company
Job title
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Experience level
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Degree requirement
No Education Requirement
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