Paid Media Specialist managing LinkedIn, Meta and Reddit campaigns for a B2B technology company. Optimizing performance, budgets and pipeline - focused demand generation.
About the role
- Freelance Senior Paid Social Specialist managing B2B technology campaigns across LinkedIn, Meta and Reddit. Optimizing full-funnel performance, budgets and pipeline generation for an established technology company.
Responsibilities
- Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit
- Monitor campaign performance, budgets, pacing and bid strategies
- Build and launch campaigns using creative and copy supplied by internal teams
- Continuously test and optimise audiences, targeting, placements and creative
- Identify opportunities to improve campaign efficiency and performance
- Support conversion tracking, measurement and reporting
- Recommend paid social strategies supporting broader demand generation and pipeline goals
- Collaborate with internal Demand Generation, Creative and Web teams
- Proactively share platform trends, insights and optimisation opportunities
Requirements
- Strong hands-on experience in B2B SaaS or B2B technology paid social
- Deep expertise in LinkedIn Ads and Meta Ads
- Experience managing meaningful paid media budgets
- Strong understanding of B2B demand generation and full-funnel marketing
- Strong analytical and campaign optimisation skills
- Ability to work independently while communicating proactively with stakeholders
- Experience with Reddit Ads is highly desirable
- Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage
- This is a hands-on paid social role and does not include paid search responsibilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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