Paid Media Specialist managing LinkedIn, Meta and Reddit campaigns for a B2B technology company. Optimizing performance, budgets and pipeline - focused demand generation.
About the role
- Freelance B2B Paid Media Specialist managing LinkedIn, Meta, Reddit and ABM campaigns. Optimizing paid media performance for an established B2B technology company.
Responsibilities
- Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit
- Manage paid display and ABM activity across platforms such as 6sense and StackAdapt
- Monitor budgets, pacing, bids and campaign performance
- Build campaigns using creative and copy supplied by internal teams
- Identify testing and optimisation opportunities to improve performance
- Support conversion tracking, measurement and reporting
- Provide strategic recommendations while remaining actively hands-on in campaign execution
- Explore opportunities across programmatic display, CTV and podcast advertising
- Partner with the Demand Generation team to align paid media with pipeline objectives
Requirements
- Strong B2B SaaS or B2B technology paid media experience
- Hands-on expertise with LinkedIn Ads and Meta Ads
- Strong understanding of B2B demand generation and full-funnel marketing
- Experience managing and optimising meaningful paid media budgets
- Strong analytical, optimisation, and communication skills
- Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable
Job title
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Degree requirement
No Education Requirement
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