Paid Media Specialist managing LinkedIn, Meta and Reddit campaigns for a B2B technology company. Optimizing performance, budgets and pipeline - focused demand generation.
About the role
- Creative Campaign Manager creating integrated, unconventional campaigns for Ox Security, which secures AI-driven software development and cloud runtime. Driving brand attention, engagement, pipeline, and measurable ROI.
Responsibilities
- Develop big creative campaign ideas that build the brand and differentiate the company
- Own campaigns end-to-end from idea and concept through brief, production, launch, distribution, and measurement
- Turn company priorities, product launches, research, events, and cultural moments into creative campaigns
- Create integrated campaigns across paid, organic, social, video, OOH, events, partnerships, influencers, PR, and experiential channels
- Develop unconventional attention-getting approaches including guerrilla campaigns, stunts, unique experiences, and unexpected partnerships
- Write creative briefs and lead internal and external creative partners through execution
- Define campaign success metrics and analyze performance, engagement, pipeline impact, and ROI
- Experiment with new channels, formats, technologies, and AI-powered creative workflows
- Collaborate cross-functionally with Brand, Content, Growth, Product Marketing, Design, Communications, and Sales
Requirements
- 5+ years of experience in creative campaigns, planning, brand marketing, integrated marketing, advertising, or creative strategy
- A portfolio of campaigns demonstrating original thinking and strong execution
- Exceptional creative instincts and ability to recognize and improve strong ideas
- Ability to turn ambiguous business objectives into compelling creative concepts
- Experience running integrated campaigns across multiple channels
- Strong understanding of digital, social, video, events, experiential, and emerging formats
- Comfortable working with designers, copywriters, agencies, production teams, creators, and other creative partners
- Strong project management skills and ability to take multiple campaigns from idea to execution
- Data-driven mindset and comfort evaluating campaign performance and ROI
- Bonus: experience building campaigns for brands competing in crowded markets
- Bonus: experience with experiential marketing, guerrilla campaigns, OOH, creator/influencer programs, or unconventional brand activations
- Bonus: understanding of demand generation and brand contribution to pipeline and revenue
- Bonus: experience managing agencies, freelancers, production companies, and creative budgets
- Bonus: hands-on familiarity with AI tools for ideation, content creation, production, and campaign optimization
- Bonus: strong understanding of internet culture, emerging creative formats, and what gets people talking
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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