Paid Media Specialist managing LinkedIn, Meta and Reddit campaigns for a B2B technology company. Optimizing performance, budgets and pipeline - focused demand generation.
About the role
- Growth Marketing Manager scaling Thumbtack’s paid social campaigns across major platforms. Driving customer growth for its home-services marketplace through testing, analytics, and creative optimization.
Responsibilities
- Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit
- Identify and execute opportunities for channel expansion and unlock new Social platforms
- Drive the end-to-end emergent Pro (B2B) strategy and execution across Social channels
- Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
- Build and implement Paid Social testing roadmaps with cross-functional partners
- Own tracking, QA, reporting, and measurement for Paid Social
- Partner with internal and third-party tools to ensure confidence in results
- Collaborate with Brand and Creative teams to develop and iterate performance-driven creative that advances Thumbtack's brand narrative
Requirements
- Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
- 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
- Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
- Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
- Experience in Excel/Google Sheets, including pivot tables and lookups
- Hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
- Proven experience collaborating with multiple cross-functional partners
- Comfort in a fast-paced, high-stakes growth organization
- Must select an eligible work location in the United States, Ontario or the Philippines
- Must indicate whether employment visa sponsorship will be required
Benefits
- Equal employment opportunity workplace
- Reasonable accommodation for individuals with disabilities
- Remote work arrangement
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