Paid Media Specialist managing LinkedIn, Meta and Reddit campaigns for a B2B technology company. Optimizing performance, budgets and pipeline - focused demand generation.
About the role
- Growth Marketing Manager scaling paid social across major platforms for Thumbtack, a home-services marketplace connecting homeowners with local professionals.
Responsibilities
- Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue
- Identify and execute opportunities for channel expansion and unlock new social platforms
- Drive end-to-end emergent Pro (B2B) strategy and execution across social channels
- Own in-house campaign management and optimization, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
- Build and implement Paid Social testing roadmaps with cross-functional partners
- Own tracking, QA, reporting, and measurement for Paid Social
- Partner with internal and third-party tools to ensure confidence in results
- Collaborate with Brand and Creative teams to develop and iterate performance-driven creative that advances Thumbtack's brand narrative
Requirements
- Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
- 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
- Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
- Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
- Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
- Confident communicator with proven experience collaborating with multiple cross-functional partners
- Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results
- Must be able to work from an eligible location listed by Thumbtack; employment visa sponsorship information is requested during application
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Freelance Senior Paid Social Specialist managing B2B technology campaigns across LinkedIn, Meta and Reddit. Optimizing full - funnel performance, budgets and pipeline generation for an established technology company.
Growth Marketing Manager scaling Thumbtack’s paid social campaigns across major platforms. Driving customer growth for its home - services marketplace through testing, analytics, and creative optimization.
Paid Media Strategist leading Google, LinkedIn, Meta, and Microsoft campaigns for B2B companies. Advising senior stakeholders and connecting ad spend to pipeline and revenue.
Creative Campaign Manager creating integrated, unconventional campaigns for Ox Security, which secures AI - driven software development and cloud runtime. Driving brand attention, engagement, pipeline, and measurable ROI.
Freelance B2B Paid Media Specialist managing LinkedIn, Meta, Reddit and ABM campaigns. Optimizing paid media performance for an established B2B technology company.
Senior Paid Social Strategist owning Meta campaigns for premium and luxury DTC brands at a performance marketing agency. Managing budgets, testing creative, and guiding client strategy.
Senior Paid Search Strategist owning Google Ads strategy, execution, and client performance for premium and luxury DTC brands. Managing large budgets across Search, Shopping, Performance Max, and YouTube.
Senior Paid Media Strategist leading Google, LinkedIn, Meta, and Microsoft campaigns for fast - growing B2B companies. Connecting paid media spend to pipeline and revenue through senior client strategy.
Freelance Paid Search Strategist managing Japanese Google Ads campaigns for Brafton’s content marketing clients. Optimizing localized keywords, ad copy, targeting, and performance reporting.