Paid Media Strategist leading paid media strategy for fast - growing B2B companies. Managing senior client relationships, budgets, attribution, and campaigns across major advertising platforms.
About the role
- Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace-integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
Responsibilities
- Execute and optimize Copper’s paid acquisition programs, including campaign structure, bidding, targeting, audiences, budgets, pacing and performance optimization
- Own performance across Google Ads and LinkedIn and test additional acquisition channels
- Evaluate performance using ICP fit, lead quality, demos, trials, pipeline, conversion, attribution and revenue contribution
- Monitor and diagnose changes in volume, quality, conversion, spend and channel performance
- Build an experimentation roadmap across channels, audiences, targeting, offers, creative, messaging and landing pages
- Research and test new acquisition channels and tactics
- Manage budget pacing and channel allocation
- Develop channel forecasts and recommend investment shifts
- Strengthen measurement and attribution using GA4/GTM, conversion tracking, offline conversions, UTMs, CRM feedback loops and attribution
- Connect marketing activity to lead quality, ICP alignment, pipeline progression and conversion
- Partner with Creative and Content on messaging, offers, formats and creative
- Optimize landing pages, offers and conversion paths
- Partner on pre-purchase funnel optimization, lead scoring, routing and nurture
- Measure spend, CAC, conversion, pipeline contribution, revenue and ROI
- Provide regular actionable performance updates
- Coordinate agencies and specialized partners, including Webflow, Creative and SEO/AEO resources
- Stay current on paid platforms, B2B acquisition, measurement and emerging technologies
Requirements
- 5+ years of experience in B2B SaaS performance marketing, demand generation or paid acquisition
- Demonstrated success generating meaningful lead and pipeline volume at scale
- Deep hands-on experience with Google Ads and LinkedIn, including campaign structure, bidding, targeting, audience development, budget management and optimization
- Experience across additional acquisition channels such as Meta, Reddit, Quora, programmatic, sponsorships, paid partnerships, listicles or other emerging channels
- Strong experimentation mindset and ability to research unfamiliar channels, develop testing strategies, evaluate results and determine whether and how to scale
- Strong understanding of B2B SaaS acquisition and conversion funnels, ICP fit, demos, trials, pipeline, revenue and customer acquisition economics
- Strong analytical instincts and ability to identify performance changes, diagnose causes and recommend actions
- Experience designing and evaluating experiments across audiences, offers, creative, messaging, channels and landing pages
- Strong understanding of measurement and attribution, including GA4, Google Tag Manager, conversion tracking, offline conversions, UTMs, CRM feedback loops and ROI analysis
- Experience managing significant paid acquisition budgets, including pacing, forecasting and channel allocation
- Strong understanding of CPL, CAC, CVR, pipeline contribution, revenue attribution and ROI
- Experience working cross-functionally with Sales, Creative/Content, RevOps, Data, Product and Operations teams
- Ability to turn performance data into clear recommendations and communicate investment priorities
- Strong attention to detail and ability to see broader funnel and business impact
- Ability to operate effectively in ambiguity and adapt quickly
- Self-starter mentality
Benefits
- Competitive salary
- Comprehensive benefits and time-off/leave policies
- Unlimited vacation
- Flexible fully remote work hours
- Generous stock options
- Maternity/paternity top-up
- Monthly internet and cell phone allowance
- Learning & Development program
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