Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
About the role
- Senior Performance Marketing Manager scaling Chess.com's paid acquisition across app, social, video, and DSP channels. Driving incrementality, ROAS, LTV, creative testing, and globally remote budget strategy.
Responsibilities
- Own and scale the performance marketing engine across App Store Ads, Android Ads, Meta, YouTube, and other channels
- Build incrementality testing, saturation modeling, and 7-day ROAS and LTV frameworks
- Scale creative production through content, partnerships, UGC agencies, and creator strategies
- Build testing infrastructure to identify winning creative and channels quickly
- Optimize through DSPs and AdTech partners, including LiftOff, AdFuel, and Eyeo
- Manage and grow relationships with advertising partners
- Translate channel performance into LTV- and ROI-backed budget plans with leadership
- Operate transparently through async Slack communication, sharing results and reasoning
- Own budgets, vendor contracts, and ad account setup across Meta, Google, App Store, and DSP platforms
- Maintain clean and trustworthy attribution and tracking using AppsFlyer and related tools
- Collaborate with social media and growth teams
- Adjust spend based on tournaments, viral moments, product launches, seasonal patterns, and other demand cycles
Requirements
- Love of chess and desire to help others discover the joy of chess
- Extensive experience running paid acquisition for a consumer app or subscription business
- 5+ years in performance marketing or paid user acquisition
- Track record of taking a channel from test to scale
- Judgment to hold, cut, or reallocate spend as efficiency changes
- Experience with incrementality testing, saturation analysis, and LTV/ROAS modeling
- Hands-on expertise across Meta, Google/App Store Ads, YouTube, and DSP/AdTech platforms
- Fluency with mobile attribution tools such as AppsFlyer
- Familiarity with content and social media trends
- High-velocity written communication skills
- Preferred: background in gaming, subscription, or high-engagement consumer apps
- Preferred: experience scaling creative production through UGC agencies, creator marketplaces, or an in-house creator network
- Preferred: experience syncing paid spend with organic demand cycles
- Preferred: experience discussing budget and ROI cases with executive leadership or a board
- Ability to work with significant overlap with United States Eastern and Pacific time zones
Benefits
- Fully remote work from anywhere
- Async Slack communication across time zones
- Mission-driven, flat, life-celebrating, no-corporate culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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